Account Based Marketing Administrator

About the position

Responsible for managing marketing, advertising and promotional activities for various products or channels. Takes steps to measure, enhance, and enrich the position and image of the company through various goals and objectives. Plan and execute day-to-day marketing activities in support of a product, service or channel. Help prepare and adhere to budgets. Oversee creation and delivery of advertising and marketing materials and ensure brand messages are consistent. Collaborate with sales and product to develop strategic partnership activities and implement the execution the identified opportunities.

Responsibilities

• Develops marketing approach and participates in general marketing functions that are typically complex in nature and require regular contact with clients.
• Has authority to approve spend up to a given threshold and owns and manages the budget aligned with marketing function.
• Collaborates with business development, customers, product management, sales, and other business partners in support of client-customized, content-rich marketing collateral.
• Interprets strategic marketing plans into 'big ideas' to extend the company's brand vision.
• Drives support of the strategic direction, growth, and vision of assigned strategic growth objectives for the segment and manages the execution of programs.
• Develops multiple pieces of promotional and advertising materials, such as press releases, social and digital media.
• Identifies new relationship opportunities and develops and manages relationships with internal contacts, external communications consultants, and/or agencies.
• Supports and develops product promotion and launch strategies.
• Serves directly as a marketing advocate, communications consultant, and/or liaison for business support units and/or operational units within the organization.
• Develops measures for return on investment (ROI) for marketing projects within the specific goals of building and delivering campaigns.

Requirements

• Bachelor's Degree
• Typically Minimum 8 Years Relevant Experience
• Relevant Experience or Degree in: No specific field; Combination of relevant training and/or experience in lieu of degree

Nice-to-haves

• Prefer marketing service, marketing agency, or financial services experience.
• Prefer sales force and email automation experience.
• Prefer payments industry experience.