About the position
Snowflake is looking for a hardworking Account Based Marketing Specialist to come aboard and be part of our team. Bring your excitement and passion about the planning and execution of marketing programs. You will be targeting our base of Enterprise Customer accounts with boutique 1:1 campaigns and strategic 1:few campaigns, and will gain experience in best-of-class integrated ABM. As a high-energy account-based marketer, you will be handling a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company's pipeline and revenue goals across all stages of the customer lifecycle. You will be responsible for aligning yourself with the sales organization and helping them target their most important accounts in a productive and effective way, optimizing for performance each step of the way.
Responsibilities
- Work closely with sales, field marketing, solutions product marketing, sales development, and demand generation teams to craft and execute high-impact programs.
- Develop tailored messaging by account and target audience, driving toward new business, deal acceleration, or cross-sell/upsell.
- Implement targeted advertising, paid social, and contact discovery.
- Create multi-threaded custom digital landing pages.
- Conduct account-specific research, events, prospecting, and follow up in coordination with cross-functional teams.
Requirements
- 1+ years of prior marketing experience including ABM experience.
- Ability and passion to think creatively and generate ideas for unique 1:1 and 1:few campaigns.
- Ability to evolve marketing programs based on performance data analysis and feedback from sales and cross-functional partners.
- Familiarity using Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, or equivalent tools.
- Resourceful self-starter who can work successfully in an ever-changing environment with competing priorities.
- Maniacal attention to detail, strong project management and time management skills.
Benefits
- Medical, dental, vision, life, and disability insurance.
- 401(k) retirement plan.
- Flexible spending & health savings account.
- At least 12 paid holidays.
- Paid time off.
- Parental leave.
- Employee assistance program.
- Participation in Snowflake's bonus and equity plan.
