Admissions Marketing Specialist

About the position

In collaboration with the Office of Marketing and Communications and Office of Admissions, develop and execute marketing and communications materials to interact with audiences essential to AIC's admissions efforts. Work in the full spectrum of mediums including digital, social media, direct mail, email, text, and other communications at both the Undergraduate and Graduate level. This position requires working in both traditional communication flows and creative services with an emphasis on creative production.

Responsibilities

• Serve as a coordinator of developing and executing communication flows to a wide array of populations using the institutional CRM.
• Coordinate the development and production of all admissions print materials.
• Execute the design and production flow of all marketing materials flowing through the institutional CRM.
• Coordinate with offices of Undergraduate and Graduate Admissions to maximize marketing efforts for all recruitment events.
• Assist with the planning, execution, and evaluation of Admissions events.
• Develop and track analytics to measure the effectiveness and efficiency of the admission office marketing campaigns.
• Serve as a mentor to admission staff in developing effective processes, tactics, and use of the CRM to message their individual audiences.
• Help to identify and advocate for new marketing resources that can have a high impact on yield improvements.
• Develop social media content in the promotion of admissions events and initiatives appropriate for Instagram, Facebook, TikTok, and more utilizing videos, graphics, and text.
• Assist in the development and execution of enrollment advertising campaigns.
• Work to integrate PING data, population interactions, and other proactive approaches to communication campaigns.

Requirements

• Bachelor's Degree
• Experience in social media, Copywriting, Graphic Design or Photography preferred.

Nice-to-haves

• Public Relations, Communications, Marketing, Journalism