About the position
The Experiential and Tier III Brand Marketing Manager will manage current and future programs for new vehicle launches and customer demand sustainment efforts. The Manager will define and optimize marketing strategies, champion key vendor partnerships, lead comprehensive T1 & T3 experiential activities and related communications to dealers. This individual will be accountable for the entire co-op program and ensuring all funds have been exhausted by the end of each calendar year. There is significant oversight required making sure dealers provide all necessary documentation for co-op related claims. The Manager requires laser focus on Regional and National level development of the brand and product awareness. The Alfa Romeo Brand Manager will also be responsible for monitoring various program effectiveness and efficiency. Candidates must demonstrate the ability to use data to clearly identify market trends and make concise recommendations to Senior Leadership in delivering defined results. The role will require creative thinking, flexibility with daily time management, strong analytical abilities, presentation and communication skills, confidence with proposing results-driving initiatives to a variety of audiences.
Responsibilities
- Manage current and future programs for new vehicle launches and customer demand sustainment efforts.
- Define and optimize marketing strategies.
- Champion key vendor partnerships.
- Lead comprehensive T1 & T3 experiential activities and related communications to dealers.
- Accountable for the entire co-op program and ensuring all funds have been exhausted by the end of each calendar year.
- Ensure dealers provide all necessary documentation for co-op related claims.
- Focus on Regional and National level development of the brand and product awareness.
- Monitor various program effectiveness and efficiency.
- Use data to identify market trends and make recommendations to Senior Leadership.
- Develop and deliver strategic/tactical plans through executive level presentations.
Requirements
- Bachelor's degree required in marketing, business, or related field.
- 5+ years of experience in sales, marketing, event planning and experiential consumer events.
- High proficiency in Microsoft Office PowerPoint and Excel.
- Demonstrate strong analytical and strategic thinking skills.
- Excellent time management and quantitative/analytical skills.
- Ability to communicate effectively with Senior Management and large groups of Stakeholders including dealers, business centers and media.
- Motivated and outgoing individual who wants to develop within the company.
Nice-to-haves
- MBA.
- 8+ years of experience in sales, marketing, event planning and experiential consumer events with a luxury car brand.
- Automotive industry experience.
- Dealer relations experience.
