Assistant Manager, Influencer Marketing @ Half Magic Beauty

About the position

Half Magic Beauty is seeking an Assistant Manager, Influencer Marketing to support the execution of influencer strategies across paid partnerships, product gifting, and community engagement. This person will help drive programs that build brand love, advocacy, and EMV across our creator ecosystem. Reporting into the Sr. Director of Marketing, this role is collaborative, detail-oriented, and ideal for someone who’s passionate about creators, pop culture, and the beauty space.

Responsibilities

• Support execution of influencer strategies for brand and product launches.
• Own paid partnerships: outreach, coordination, briefing, and performance tracking.
• Manage product gifting strategy and execution to drive reach and UGC.
• Identify and nurture a roster of creators (macro to micro) who align with Half Magic’s values and vision.
• Partner with Social and Creative teams to concept compelling, on-brand influencer content that resonates across platforms (Instagram, TikTok, YouTube, etc.).
• Lead ongoing creator communications to foster a loyal, high-performing influencer community.
• Build and manage a 'magic circle' of recurring brand advocates and tastemakers #HalfMagicMuses.
• Develop a community playbook for gifting, surprise & delight moments, and VIP engagement.
• Oversee inbound influencer interest and prioritize opportunities that align with brand goals.
• Own EMV tracking, reporting, and recap building.
• Analyze influencer performance to help inform optimizations.
• Maintain internal dashboards and tools to monitor impact and trends.
• Build campaign recaps that clearly communicate ROI, EMV impact, and key learnings.
• Lead influencer participation for brand events, red carpets, and cultural moments.
• Coordinate logistics for product launches, glam touchpoints, and event gifting.
• Ensure creator moments are captured and shared across platforms.

Requirements

• 3–5 years of influencer marketing experience, ideally in beauty, fashion, or lifestyle.
• Proven success in growing and managing influencer programs with a measurable EMV impact.
• Deep knowledge of social platforms, influencer culture, and the creator economy.
• Strong network of influencer and talent relationships, especially in beauty and Gen Z communities.
• Experience managing paid partnerships and negotiating deliverables + contracts.
• Obsessed with community building, creative storytelling, and thinking outside the algorithm.
• Organized, detail-oriented, and calm under pressure—you thrive in a fast-paced environment.
• Passionate about beauty and excited to help shape a brand that’s bold, expressive, and redefining the industry.

Benefits

• Annual performance bonus
• Competitive healthcare
• Other employee benefits