About the position
Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success. An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You!
Responsibilities
- Assist in developing brand plans, marketing calendars, and go-to-market strategies
- Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
- Manage end-to-end execution of integrated marketing campaigns that include broadcast, digital, social, influencer and owned channels
- Track timelines, budgets, and deliverables for brand initiatives and product launches
- Organize internal meetings, manage status updates, and keep stakeholders aligned
- Ensure all materials comply with brand guidelines and legal/regulatory standards
- Manage external creative agencies and vendors to ensure timely delivery of assets and materials
- Manage the budget for projects and make recommendations to most effectively leverage the spend to drive business impact
- Collaborate with functional internal experts across PR, media, partnerships, social influencer, loyalty marketing and design teams to ensure consistent and impactful communications
- Define KPIs and measure campaign effectiveness across channels and create regular performance reports for leadership
- Participate in post-launch evaluations and help apply learnings to future campaign efforts
- Stay current on the competitive landscape, storytelling strategies, and emerging market trends
Requirements
- Bachelor's Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field. - Required.
- 5+ Years Marketing, Communications or related experience. - Required.
- 3+ Years in a brand marketing role developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment. - Required.
- Experience managing creative agencies and vendor relationships
- Proven ability to manage end-to-end campaigns across multiple channels
- Experience with analytics tools (Google Analytics, social listening, etc.)
- Excellent written and verbal communication skills
- Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
Nice-to-haves
- Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
Benefits
- Base Pay Range Minimum: $75,000.00 USD
- Base Pay Range Maximum: $125,000.00 USD
