About the position
Seramount, part of EAB, is a leading talent services firm that helps HR and DEI leaders prepare for the workplace of tomorrow. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations globally. By combining data-driven insights, expert advisory, and innovative technology, we help unlock what's possible with a truly engaged workforce. At EAB and Seramount, we serve not only our partner institutions and organizations but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards. The Associate Director, Product Marketing (Corporate B2B) will drive Forage's growth by developing and executing go-to-market strategies that position the platform effectively, communicate its unique value, generate demand, and accelerate business success.
Responsibilities
- Develop product positioning, value proposition, and industry narrative that resonates with customer challenges and differentiates our product from its competitors.
- Fully understand the Forage buyer and personas, industry and market trends, and the other competitive products in the space.
- Translate technical features into customer benefits, familiarity with competitive products, and market research.
- Partner with sales teams to create compelling enablement assets such as training decks, FAQs, ROI calculators, case studies, one-pagers, and demos.
- Develop and manage a comprehensive marketing content calendar.
- Conceptualize and craft compelling marketing materials including blogs, infographics, webinars, insights papers, and case studies.
- Coordinate content planning and creation to support in-person and virtual executive roundtables.
- Use performance metrics to refine content strategies, identifying opportunities for improvement and innovation.
- Work closely with cross-functional teams to align on messaging, positioning, and goals.
Requirements
- Bachelor's degree or equivalent experience.
- 5+ years of producing B2B content or equivalent B2B experience, preferably within the SaaS or technology industry.
- Strong communicator and writer with the ability to clearly express complex ideas.
- Ability to analyze data and extract insights to tailor messaging and iterate strategy.
- Experience developing sales enablement tools including sales decks, ROI calculators, and demos.
- Strong design skills in tools such as PowerPoint and Canva.
- Strong collaboration skills and receptivity to feedback from internal stakeholders.
- Ability to ideate, strategize, and take ownership/manage projects from beginning to end.
- Adaptability in a fast-paced technology environment with a passion for innovation.
- Ability to travel to industry conferences/work related events (about four times a year).
- Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment.
Nice-to-haves
- Experience with HR technology products, platforms, or services.
- Experience with account-based marketing (ABM), including the ability to develop and execute targeted campaigns tailored to high-value accounts.
Benefits
- Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
- 20+ days of PTO annually, in addition to paid firm and floating holidays.
- Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each).
- 401(k) retirement savings plan with annual discretionary company matching contribution.
- Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans.
- Employee assistance program with counseling services and resources available to all employees and immediate family.
- Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation.
- Gender affirming care coverage.
- Fertility treatment coverage and adoption or surrogacy assistance.
- Paid parental leave with phase back to work program for birthing and non-birthing parents.
- Access to milk shipping service to support nursing employees during business travel.
- Discounted pet health insurance coverage for dog and cat family members.
- Company-provided life, AD&D, and disability insurance.
- Financial wellness resources and membership in a robust employee discount program.
- Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities.
