About the position
IHOP is looking for a driven and innovative Associate Manager, Product Marketing to make breakfast with us! The primary objective of Product Marketing is to attract new visitors and generate profitable transactions strategically through the breakfast equity of our everyday Core Menu, craveable & buzz-worthy Limited Time Offerings (LTO), and competitive Value menu items. We work in tandem with the wider Marketing department to deliver a calendar of promotions that resonate with consumers as 'distinctly IHOP'. This is a hands-on role focused on executing product development, marketing campaigns, and sales performance analysis to best position our menu for guest satisfaction and business growth. You'll collaborate with both cross-functional team members and external agencies to usher new product and platform initiatives from the initial concept phase to implementation and nationwide rollout.
Responsibilities
- Execute Core, LTO, and Value menu strategies by guiding products through development pipeline
- Manage brainstorming and ideation of new item concepts, platforms, initial names and positioning
- Partner with Consumer Insights, Culinary, Operations, and other cross-functional teams to develop and test new menu items
- Build foundational understanding of supply planning & procurement process
- Support systemwide launch of annual Brand Calendar promotions
- Ensure roll-out materials (recipes, training job aids, field communications) are consistent with Product Marketing expectations
- Provide direction and guidance to prepare POS and Publishing Services for in-restaurant and online menu deployment
- Partner with Brand Experience to craft campaign briefs for both internal and external partners in creative production
- Review creative assets including but not limited to POP, Video, Website, Digital, Email and Social
- Build support and rapport through effective communication across the organization
- Update project performance to manager, cross-functional team, and agencies on an ongoing basis
- Monitor business performance and industry trends to become a category expert
- Partner with Business Analytics to interpret data and develop fact-based recommendations based on approved success criteria when needed
Requirements
- Bachelor's degree in Marketing, Business or related field and 3-4 years applicable work experience
- or MBA degree and 1-2 years applicable work experience
- Preferred experience; Brand or product management in a national chain restaurant, agency, or consumer packaged goods (CPG) environment
- Exceptional organization and project management skills to manage multiple projects and timelines
- Demonstrated ability to establish strong working relationships with internal/external partners
- Nimble and flexible with creative thinking and problem-solving abilities
- Excellent written & verbal communication skills, strong presentation skills
- Proficient in Microsoft Office (Outlook, Excel, PowerPoint, Word)
- Franchise-based business experience is a plus
Benefits
- Target salary range 90k-105k depending on experience
