Clark's Shoesposted 22 days ago
Full-time • Mid Level
Needham, MA
Leather and Allied Product Manufacturing

About the position

The Associate Manager, Retail Marketing located in Needham MA., will play a key role in the planning and activation for our retail channel, with a specific focus on our Franchise locations in Canada, Latin America and the Caribbean. This role will also partake in projects covering the needs of our growing retail chain within the Americas commercial marketing team. This role will lead new store openings and remodels for owned locations and franchises: including Outlets, Full-price locations and new store formats. Additionally, the Associate Manager will work in collaboration with our Retail Marketing Manager to execute traffic driving programs and store visuals based on the global creative direction, making regional adaptations to bring our brand to life across the region and through our partners. Our ideal candidate will elevate the Clarks brand presentation and drive traffic and conversion across the extensive network of business partners and retail locations within Latin American and Canada. The Associate Manager will support and partner with the Manager of Retail Marketing to activate an integrated marketing strategy, manage budgets and lead the day-to-day marketing function for new doors and franchises in the Latin America & Canada region. Responsible for marketing initiatives, including but not limited to seasonal marketing programs, window displays and branded in-store signage, events, budget/cost stewardship and maintenance of all relevant activity & reporting.

Responsibilities

  • Leads planning, execution and activation of marketing at our franchise locations in Latin America, the Caribbean & Canada.
  • In cooperation with the Manager of Retail Marketing, develop and activate regional channel plans including an understanding of business goals, budget / expenses, and brand building that drives conversion and are consistent with the brands strategy.
  • Build cross-functional relationships with key internal stakeholders in Marketing, Sales, Merchandising, Product, Finance, Ecommerce and Creative.
  • Build and lead relationships with external business partners and account contacts in order to implement in region marketing executions and support business needs.
  • Strong understanding of the wholesale/retail marketplace, co-op marketing and competitor landscape including brick and mortar and digital.
  • Extremely well organized with the keen sense to adapt to and develop process that drives clarity and results internally and externally.
  • Strong analytical and optimization skills.
  • Manage day-to-day Latin America & Canada marketing budgets while driving innovation that exceeds program goals.
  • Serve as key point person in-region for day-to-day marketing need within the Latin America & Canada Regions.
  • With partnership from Retail Marketing Manager, support new ideas and initiatives to consistently evolve and grow the brand and drive best-in-class experiences for the customer.
  • Develop and execute seasonal window campaigns and in-store graphic solutions to align with global/regional strategy for all Franchise partners.
  • Partner with Store design, Visual Merchandiser and merchandise teams to deliver VM concepts for new store concepts and franchise locations.
  • Support new store openings for retail in the Americas as we work to grow our footprint across the US and Canada.

Requirements

  • Multilingual: Ability to speak Spanish.
  • Retail and/or wholesale marketing experience including a field-based role in a retail or franchise environment.
  • Knowledge of wholesale business, including Retail and Franchise- footwear branch is preferable.
  • Knowledge of marketing and footwear market in Latin America, the Caribbean and/or Canada.
  • Ability to build relationships with a diverse range of Partners.
  • Needs to build significant knowledge of Clarks' collections and product.
  • Working knowledge of marketing creative process and wholesale/retail marketing space.
  • Knowledge of analyzing expenses versus budget and marketing program results to provide input and recommendations for improvements.
  • Sales cycle and processes.
  • Knowledge of financial aspects of business: traffic, net turnover, margin, profitability, etc.
  • Strong relationship and communication skills - written and oral; ability to write clear and concise directives.
  • Ability to prioritize workload - organizational skills.
  • Ability to think both analytically and creatively.
  • Ability to influence others cross-departmentally.
  • Must be able to travel approx. 20% of time.
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service