About the position
We are seeking an experienced medical device Associate Product Manager who will have responsibility for the growth of shoulder market segment in the US Orthopedics market. In this critical position, you will support global upstream responsibility for product development and downstream responsibility in the U. S. Your primary focus will be partnering with your manager in driving the growth of your portfolio in the US market. Close collaboration with your business partners across the organization is essential. Your day-to-day activities in this role will include but are not limited to developing and refining a robust marketing funnel which builds customer awareness and drives them into the sales funnel, sales training content creation, supporting surgeon and customer education for products and procedures, day to day sales support, product life cycle (PLM) management, and market data collection & analysis. You should have a clear understanding of marketing principles, strong project management skills, and excellent communication skills.
Responsibilities
- Execute activities to maintain a robust marketing funnel which increases customer awareness of your product area.
- Partner with the Corporate Marketing Communications team to execute digital marketing campaigns.
- Create promotional, educational, clinical and other support programs and materials to grow existing and newly launched products.
- Partner with Sales and Finance team members to implement pricing/financial programs & promotions for new and existing products.
- Partner with Sales leaders and Health Care Systems managers to execute IDN conversion efforts for the shoulder portfolio.
- Develop and update competitive intelligence and establish product positioning, sales force training and education.
- Align and support cross functional teams including R&D, S&OP, Quality, Regulatory, Customer Experience, and Manufacturing.
- Work with surgeons and sales representatives in operating room and lab environments to support and promote CONMED's products.
- Attend major conventions to meet with both external and internal stakeholders.
- Responsible for management of assigned expenses within budget.
- Partner closely with members of the US salesforce to support them in converting and maintaining business.
- Core team member for NPD supporting the marketing deliverables as defined by external regulatory bodies.
- Analyze market research data to understand trends, market changes, unmet needs.
- Support Product Portfolio optimization activities for your product area.
Requirements
- BS in Marketing or Business administration preferred.
- 2 years related experience in successful marketing roles in the medical device industry.
- Experience in the specific market segment is preferred.
- Understanding of basic digital marketing principles and tools.
- Experience using a CRM system (ie Salesforce) is preferred.
- High level of personal responsibility and ownership.
- Creative problem-solving skills.
- Ability to lead and contribute to interdisciplinary teams with demonstrated results.
- Proven ability to execute projects within timeline and budget.
- Demonstrated strong organizational and communication skills.
- Demonstrated ability to build relationships.
- Must have working knowledge of Microsoft Office including Word, Excel and PowerPoint.
Benefits
- Competitive compensation
- Excellent healthcare including medical, dental, vision and prescription coverage
- Short & long term disability plus life insurance -- cost paid fully by CONMED
- Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
- Employee Stock Purchase Plan -- allows stock purchases at discounted price
- Tuition assistance for undergraduate and graduate level courses
