About the position
We’re seeking a B2B Marketing Lead focused on Ads and Partnerships Enablement to bridge the gap between our sales, partnerships, and marketing teams. This role will report to the Director of Brand Marketing. This person will develop and maintain key enablement materials that help advertisers and partners effectively engage with MyFitnessPal audiences. They will play a crucial role in supporting sales conversations, enabling successful creative for new advertisers, and helping our partners amplify MyFitnessPal to their audiences. This is a highly collaborative, cross-functional role ideal for someone who loves partnering across teams to bring ideas to life and ensure consistency from concept to execution.
Responsibilities
- Own and update the MyFitnessPal advertising specs documentation, ensuring all ad formats and creative guidelines are clearly outlined for partners.
- Partner with the sales team to understand client needs and craft custom marketing playbooks or creative guidance as needed.
- Identify new marketing placement options that can deliver value to Advertisers and be monetized.
- Serve as the main marketing point of contact for advertisers post-contract.
- Guide advertisers through the asset submission process, ensuring creatives meet platform specs and brand guidelines.
- Provide creative feedback and collaborate with internal teams (ad operations, design) to get campaigns ready for launch, and ensure all materials align with brand standards.
- Work closely with the Partnerships team to build scalable toolkits, onboarding materials, landing pages, and educational collateral for strategic partners.
- Create co-branded or white-labeled marketing assets partners can use to promote MyFitnessPal to their employees or customers.
- Ensure all materials align with brand standards and drive key business objectives.
- Identify opportunities to increase engagement and value for the partner, e.g. Brand Challenges, Social Collabs.
- Create and maintain the Marketing sections of sales toolkits, one-pagers, and pitch decks to support the Ad and Partnerships teams in communicating MyFitnessPal’s unique value proposition.
- Plan Marketing events to enable lead generation, e.g. conferences, expos.
- Work with the content team to surface existing and upcoming opportunities for Ads and Partnerships.
- Collaborate across Marketing teams, Product, and Legal to ensure consistency and compliance across all external-facing B2B materials.
- Collect feedback from Sales and Partnerships teams to continuously optimize resources and improve the partner experience.
Requirements
- 6-8 years of experience in Brand Marketing, B2B marketing, sales enablement, or partnerships marketing—ideally within a tech, health & wellness, or advertising environment.
- Experience creating marketing toolkits, advertiser creative, or sales collateral.
- Strong project management skills and attention to detail.
- Excellent written and verbal communication skills; able to distill complex ideas into clear, compelling messaging.
- Ability to work cross-functionally and manage multiple stakeholder needs.
Benefits
- Face-to-Face Connections: Opportunities to meet and connect with team members in person.
- Flexibility At Its Best: Flexible time-off policy and Responsible Time Off benefit.
- Give Back: 2 volunteer days off per calendar year.
- Mentorship Program: Matched with a teammate for career growth.
- Family-Friendly Support: Paid maternity and paternity leave, fertility-related assistance.
- Wellness Comes First: Monthly Wellness Allowance and dedicated mental health days.
- Celebrate Greatness: Reward and recognition platform for peer acknowledgment.
- Elevate Your Health & Fitness: Access to MyFitnessPal Premium.
- Unlock Your Potential: Virtual learning and development library.
- Championing Inclusion: Active DEI Committee fostering a diverse workplace.
- Healthcare Matters: Competitive medical, dental, and vision benefits.
- Secure Your Future: Retirement savings program with employer match.
- Paid lunches in the office for hybrid employees.
