B2B Product Marketing Manager

About the position

The B2B Product Marketing Manager role is a highly tactical position focused on owning the audience-to-product connection. This involves translating customer needs into product requirements and managing day-to-day alignment with cross-functional partners, particularly the Product team. It is important to note that this is not a messaging or campaign role; instead, the individual will work behind the scenes to ensure that our Enterprise and Corporate products reflect real-world use cases, workflows, and adoption needs.

Responsibilities

• Gather and synthesize feedback from Sales, Support, and field teams
• Document key customer pain points, jobs-to-be-done, and emerging use cases
• Create actionable product requirement briefs for review with Product Managers
• Track changes in audience needs and communicate trends to internal teams
• Monitor the product roadmap and flag features relevant to the segment
• Participate in product planning and design reviews as the audience advocate
• Ensure upcoming features address real segment workflows and expectations
• Maintain a readiness tracker tied to priority initiatives
• Coordinate validation efforts with internal SMEs and customers as needed
• Identify misalignment between feature capabilities and audience needs
• Share early feedback to guide product refinement or positioning
• Maintain clear documentation and summaries of validation outcomes
• Share audience insights in roadmap and planning syncs
• Partner with Enablement, Messaging, and Pricing teams to ensure the voice of the customer is represented
• Flag strategic product shifts (e.g., AI, packaging changes) requiring audience POV
• Coordinate with PMM Ops to keep deliverables and timelines on track

Requirements

• Experience in product marketing or related field
• Strong analytical skills to synthesize customer feedback
• Ability to create clear and actionable product requirement briefs
• Experience in cross-functional collaboration
• Excellent communication skills

Nice-to-haves

• Experience in B2B marketing
• Familiarity with product management processes
• Knowledge of customer insights methodologies

Benefits

• Competitive pay rate of $96.33/hour
• Hybrid work environment
• Opportunity to work with cross-functional teams