Brand Marketing Manager

About the position

As Brand Manager, you will lead the development and execution of annual brand plans that drive profitable growth for your assigned portfolio. You'll translate global category strategies into impactful regional marketing plans-owning go-to-market execution across consumer and HCP channels. This role combines strategic thinking with hands-on leadership of day-to-day brand operations to deliver against financial and brand health targets.

Responsibilities

• Contribute to global category growth strategies by providing local market insights and competitive intelligence
• Lead the development, coordination, and execution of integrated marketing campaigns - across consumer and HCP channels - from briefing through performance measurement
• Build and execute go-to-market plans for new product launches, crafting marketing and promotional programs that drive demand and achieve KPI targets
• Drive strategic portfolio management that strengthens the base business through product, packaging, and claims optimizations
• Maximize revenue through RGM principles, including optimizing portfolio, refining assortment strategies, and developing pricing & promotion strategies by channel
• Maintain deep expertise in the performance, positioning, and competitive context of your portfolio - anticipating trends, evaluating market dynamics, and delivering clear, actionable insights that drive strategic decisions and shape go-to-market tactics
• Lead opportunistic innovation on existing products and contribute to the development of the larger innovation pipeline by providing local market expertise
• Analyze category performance to identify growth drivers and optimization opportunities
• Monitor innovation performance and provide feedback to optimize real-time market potential and inform future launches
• Partner with Consumer Insights and leverage a suite of resources to mine data and translate findings into strategic actions
• Inspire and lead cross-functional teams to deliver category financial objectives
• Influence internal and external stakeholders to align on category priorities and execution

Requirements

• Bachelor's Degree required, ideally in Marketing or related field (MBA a plus)
• 3 - 5 years of brand marketing or brand building experience with consumers and healthcare professionals, preferably within consumer health categories
• Sharp analytical skills - able to sort through a variety of data and transform findings into insights, strategies, and actionable plans
• Exceptional critical thinking and problem-solving abilities - resourceful, solution-oriented, and resilient in the face of challenges
• Excellent communication and project management skills, with a proven ability to lead cross-functional initiatives
• Experience developing and managing Annual Operating Plans (AOP), including performance tracking, risk & opportunity identification, and tactical adjustments to meet or exceed targets
• Demonstrated success in building and executing go-to-market strategies across consumer and HCP channels

Benefits

• Medical, dental, vision
• Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
• STD, LTD, Basic Life AD&D coverage
• 401k + employer matching
• Vacation and Sick Time
• 2 Volunteer Days off per year
• Emergency evacuation time off
• 11 paid company holidays
• 1 Floating holiday to celebrate your birthday or important religious/holiday to you
• Quarterly product allowance to use towards your favorite Metagenics products!
• Product discount
• Peer to peer recognition programs & more!