About the position
Serve as a Senior Strategist leading and owning the development of executive-level communications and presentations, to communicate the marketing division’s priorities internally and to the larger organization. Act as architect of department annual plans and roadmaps and lead the development of quarterly updates & reviews. Evangelize the marketing vision, strategy and prioritization of member programs and communications. Contribute to building differentiated, defensible positioning for Navy Federal product and service offerings and messaging platforms to inform execution of results-driven marketing communications. Demonstrate good judgement and work on problems of diverse scope where analysis of data requires evaluation of identifiable factors. Contribute to effectively promoting the brand to members and prospective members in support of member-centric enterprise strategy and to achieve business goals.
Responsibilities
- Lead the development of executive-level communications and presentations for the marketing division.
- Architect department annual plans and roadmaps.
- Lead the development of quarterly updates and reviews.
- Evangelize the marketing vision and strategy.
- Prioritize member programs and communications.
- Build differentiated and defensible positioning for Navy Federal products and services.
- Inform execution of results-driven marketing communications.
- Demonstrate good judgement in problem-solving and data analysis.
- Promote the brand to members and prospective members.
