Brand Specialist

About the position

As a Brand Specialist, you will be responsible for representing and promoting the brands represented by the dealership. Brand Specialists serve as the primary point of contact for guests, providing expert knowledge about specific brand's vehicles, features, and benefits.

Responsibilities

• Greet and assist guests in a professional and friendly manner.
• Possess a deep understanding of the brand's vehicle lineup, including features, specifications, and pricing.
• Conduct test drives and product demonstrations to showcase the brand's vehicles.
• Present vehicle options and packages to customers, addressing their needs and preferences.
• Negotiate vehicle prices and financing terms with guests.
• Complete sales transactions efficiently and accurately.
• Maintain contact with customers after the sale to ensure satisfaction and address any concerns.
• Assist in maintaining accurate vehicle inventory records.
• Contribute to a clean and organized dealership environment.

Requirements

• Excellent communication and interpersonal skills
• Strong sales and negotiation abilities
• Ability to work independently and as part of a team
• Strong customer service orientation
• Proficiency with computer systems, including dealership management software
• Automotive industry knowledge (preferred)

Benefits

• Career Path – Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
• Ongoing training and support
• Opportunities for continued personal and professional growth.
• Competitive benefits package
• Insurance: medical, dental, vision, life and pet insurance
• Optional disability coverage
• 401k plan
• Paid Holidays
• PTO