The Channel Marketing Specialist is responsible for designing, implementing, and optimizing channel partner programs that drive revenue growth, partner satisfaction, and market expansion. This role works cross-functionally with sales, marketing, operations, and product teams to ensure strategic alignment and successful program execution. Key responsibilities include leading partner training initiatives, coordinating events such as webinars, training events and shows, managing reward and loyalty programs, and overseeing co-op marketing fund allocation and utilization to maximize partner engagement and performance.