Commercial Ag Account Manager/Insurance Marketing Specialist

About the position

Commercial Ag Account Manager/Marketing Specialist will be responsible for developing and implementing marketing strategies to drive business growth for our Visalia office. This role requires a strong understanding of the insurance industry, particularly in commercial agriculture, as well as the ability to effectively market a diverse range of insurance products, including Workers’ Compensation. The ideal candidate will be a results-oriented individual with excellent communication and interpersonal skills.

Responsibilities

• Develop and execute comprehensive marketing plans to generate leads and increase sales.
• Identify target markets and develop effective marketing campaigns to reach them.
• Create marketing materials, including brochures, website content, and social media posts.
• Manage social media presence and engage with potential clients online.
• Network with industry professionals and attend community events to promote the agency.
• Track and analyze marketing campaign performance and make adjustments as needed.
• Collaborate with sales team to ensure alignment between marketing and sales efforts.
• Manage marketing budget effectively.
• Stay up-to-date on industry trends and best practices.

Requirements

• Minimum of 3 years of experience in Commercial Ag insurance marketing.
• Strong understanding of insurance products and services.
• Excellent communication, interpersonal, and presentation skills.
• Proven ability to develop and execute successful marketing campaigns.
• Proficiency in digital marketing tools and social media platforms.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.

Nice-to-haves

• Residing in or around the Visalia, CA area.
• Must reside in California.

Benefits

• $70,000 - $85,000 annually, depending on location and experience.