About the position
The Community Outreach and Marketing Specialist works with the Director of Strategic Initiatives, Assistant Director of Community Partnerships and other Lepage Center staff and key stakeholders to create innovative programs that support local businesses in the community. This role will inform these programmatic decisions based on both quantitative and qualitative data analysis from the entrepreneurial community. The Specialist is responsible for survey creation and creating an outreach strategy that effectively communicates our programs and initiatives to a variety of stakeholder groups such as students, community partners, entrepreneurs, and investors resulting in increased engagement. This role manages all Lepage Center social media accounts, maintains the visual identity of the center, and analyzes the performance of our marketing efforts, identifying new opportunities, and implementing plans for improvement.
Responsibilities
- Create innovative programs that support local businesses in the community.
- Inform programmatic decisions based on quantitative and qualitative data analysis.
- Create surveys and outreach strategies to communicate programs and initiatives.
- Manage all Lepage Center social media accounts.
- Maintain the visual identity of the center.
- Analyze the performance of marketing efforts and identify new opportunities.
- Implement plans for improvement in marketing strategies.
Requirements
- Demonstrated passion for entrepreneurship and small businesses.
- Experience with survey creation and data collection, both quantitative and qualitative.
- Experience with data analysis and trend identification through longitudinal data.
- Experience with entrepreneurship in an economic development organization, entrepreneur support organization, or university setting, or directly by working at a small business.
- Ability to develop mutually beneficial partnerships with key stakeholders.
- Ability to conceptualize and implement social media strategy.
- Proven track record of increasing engagement on social media.
- Excellent interpersonal skills and ability to work collaboratively.
- Excellent verbal and written communication skills.
- Proficient computer skills and knowledge of relevant software.
Nice-to-haves
- MBA or similar graduate degree in marketing/communications with 1 year of experience in marketing or working with entrepreneurs and/or small businesses.
- Bachelor's Degree in marketing and at least 3 years' experience in marketing or working with entrepreneurs and/or small businesses.
- Communications experience within a university or college setting, for a marketing agency, or with entrepreneurial organizations or businesses.
