About the position
As the Consumer Marketing Manager at Anthropic, you will help lead our consumer marketing efforts to build awareness, drive adoption, and increase engagement with Claude. In this pivotal role, you'll develop comprehensive marketing strategies that connect our AI assistant with the right audiences, creating compelling narratives that showcase Claude's unique capabilities and value. Working at the intersection of consumer insights, brand building, and growth marketing, you'll deliver impactful campaigns to strategic audiences that drive measurable business results. You'll collaborate closely with cross-functional partners across Marketing, Design, Communications, Product, and more to ensure our consumer marketing strategies align with product development goals and support our overall business objectives. This role offers the opportunity to shape how millions of users discover, engage with, and benefit from Claude in their daily lives, while contributing to Anthropic's mission of building AI systems that are reliable, interpretable, and steerable.
Responsibilities
- Develop and execute comprehensive consumer marketing strategies, programs, and go-to-market campaigns to grow awareness and usage of Claude across strategic audiences targets
- Lead consumer research initiatives and leverage data-driven insights to identify key audiences, understand user needs, and inform marketing, business, and product roadmaps
- Identify and help grow key strategic segments and our subscription business, establishing clear KPIs and measurement frameworks to understand what's working and what to double down-on across teams and efforts
- Test into untapped consumer marketing channels, understanding their role in the funnel and effectively measuring ROI and scaling successful efforts across Marketing
- Oversee the development of compelling creative assets and messaging that effectively communicate Claude's unique value proposition to diverse consumer segments
- Manage budgets and complexity of resources across teams to maximize efficiency, ROI and business impact
- Stay current on emerging consumer trends, competitor activities, and marketing best practices to continuously refine our approach and maintain a competitive edge
- Collaborate with data science, analytics, research, and creative teams to ensure cohesive, data-driven, and compelling marketing executions
Requirements
- Have 8+ years of experience in consumer marketing, with experience leading integrated marketing campaigns for B2C software or internet subscription services
- Possess a proven track record of identifying new consumer segments and subscription growth strategies; developing and executing successful consumer marketing campaigns that drive measurable business results
- Have extensive experience conducting and applying consumer research and insights to inform marketing strategy and product development
- Have experience testing into new channels for marketing, including experiential or partnerships, and effectively measuring ROI
- Demonstrate a strong understanding of growth marketing principles and how to build effective acquisition and retention funnels
- Have led cross-functional initiatives, working effectively with product, design, and engineering teams to align marketing efforts with product development
- Excel at strategic thinking with the ability to develop long-term visions while executing tactically in the near term
- Are analytically rigorous with experience setting and tracking meaningful marketing metrics and KPIs
- Possess excellent communication and storytelling skills, with the ability to translate complex technical concepts into compelling consumer narratives
- Are results-oriented with a bias towards flexibility and impact
- Are passionate about AI's potential to positively impact the world and invested in ensuring frontier AI systems are developed safely
Nice-to-haves
- Have experience marketing AI, ML, or other advanced technology products to consumer audiences
- Possess a deep understanding of the evolving AI landscape and its intersection with consumer needs and behaviors
- Have experience leading marketing efforts during periods of rapid product evolution and market growth
- Demonstrate proficiency with marketing analytics platforms, attribution modeling, and consumer behavior analysis
- Show a successful track record of building consumer brands from early stages to mainstream adoption
- Have experience developing and implementing marketing strategies across global markets and diverse audience segments
- Possess knowledge of regulatory considerations related to AI and technology marketing
- Have experience with both B2C and B2B marketing approaches, particularly for products that span both markets
Benefits
- Competitive compensation and benefits
- Optional equity donation matching
- Generous vacation and parental leave
- Flexible working hours
- Lovely office space in which to collaborate with colleagues
