About the position
Reporting to the Vice President of Marketing, the Content Marketing Manager will lead the development and execution of a comprehensive content strategy that positions Galileo as a trusted resource for parents and families. In this role, you will craft and distribute compelling content across blogs, social media, and email to drive audience engagement and list growth, helping families connect with Galileo’s mission and programs. This is an exciting opportunity for a creative, data-driven marketer passionate about storytelling, community engagement, and using content to drive meaningful impact. Inspired by best practices from leading brands like Duolingo, Canva, and Shopify, you will bring Galileo’s voice to life and expand our reach to new and existing audiences.
Responsibilities
- Develop and own Galileo’s multi-channel content strategy aligned to mission and business goals.
- Write, edit, and publish high-quality, shareable content for blogs, social media, and email newsletters.
- Maintain a consistent, trusted, and mission-aligned brand voice across all channels.
- Manage and optimize the content calendar to engage audiences and grow Galileo’s email list.
- Execute best-in-class email growth tactics, including sign-up incentives, landing pages, and integrated campaigns.
- Leverage analytics to measure performance, A/B test formats, and continuously refine the content strategy.
- Partner with design, product, and community teams to align messaging and creative assets.
- Manage a creative team of two copywriters and one graphic designer to execute on content initiatives.
- Stay current on trends in education, parenting, youth development, and digital marketing.
Requirements
- 3-5+ years in content marketing or related.
- Proven track record of growing email lists.
- Strong writing, editing, and storytelling skills.
- Cross-channel experience (blog, social, email).
- Data-driven approach to content optimization.
- Collaboration with cross-functional teams.
- Ability to manage a creative team of two copywriters and one graphic designer.
- Familiarity with design and CMS tools.
Nice-to-haves
- Experience in education or parenting landscape.
Benefits
- No-cost medical insurance for employees (additional plans and options to add dependents available at cost).
- Vision and Dental Insurance.
- 401k benefits after 1 year of employment.
- Flexible Paid Time Off - time off is not limited.
- Unlimited free camp for your child(ren), OR two free weeks to be gifted (including AM/PM Extended Care).
- Friends and Family Discount for Galileo Camps.
- Priority scholarship nominations for Galileo Camps.
- Generous parental leave and extensive support with leave planning.
- Employee Assistance Program, options for life insurance, and more!
