About the position
Brainlabs is a culture-first media agency on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. Our formula is superteams of Brainlabbers, fueled by data and enabled by technology. The Brainlabs Culture Code consists of 12 codes that define what it means to be a Brainlabber, emphasizing continuous development and a culture of winning together. This position is full-time, located onsite in Boca Raton, Florida, and reports to the Chief Marketing Officer (CMO).
Responsibilities
- Orchestrate thought leadership content creation by working with internal stakeholders to write compelling social media content and craft engaging, persuasive copy for social media posts.
- Record, edit, and produce high-quality videos for social media platforms, primarily on LinkedIn.
- Utilize the latest AI tools to enhance content creation, scheduling, and audience engagement.
- Source and amplify real customer voices through compelling testimonials, case studies, and reviews, building out and scaling our client advocacy workstream.
- Develop tailored customer stories by region, vertical, and service line to power pitch materials, digital presence, and award submissions.
- Own the customer story development process, becoming the go-to for customer proof points that drive credibility and conversion.
- Maintain strong relationships with key customers and collaborate with cross-functional teams to ensure the customer voice is heard across the business.
- Monitor review platforms (Google Reviews, G2, Clutch, Trustpilot) and proactively manage our online reputation.
- Track and analyze social media metrics and customer engagement data to measure campaign success and adjust strategies accordingly.
- Use data insights to inform decisions, improve programs, and identify risks or upsell opportunities.
- Set KPIs, track them, and focus on measurable impact rather than vanity metrics.
Requirements
- Minimum 2 years of experience in content marketing, client marketing, advocacy marketing, growth marketing, or similar role.
- Proven track record in B2B environment, ideally with experience building programs from the ground up.
- Proficiency in video production, editing, and social media content creation.
- Strong ability in recording, editing, and producing videos for social media.
- Familiarity with AI tools for content creation.
- Proven skills with Google Business Apps, especially Excel or Google Sheets.
- Hands-on experience with marketing tools like HubSpot or Looker.
Nice-to-haves
- Exceptional writing, editing, and communication skills with the ability to craft clear, persuasive content that captures attention.
- Ability to manage multiple moving pieces, stakeholders, and timelines while owning projects from concept to completion.
- Strong ability to build trust with customers and internal teams, balancing advocacy and diplomacy when needed.
- Comfortable setting KPIs, tracking performance, and using insights to drive improvements.
- Ability to work closely with leadership to align strategies with overall company goals.
- Self-starter who is eager to learn, grow, and take on new challenges.
- Comfortable testing, learning, and adjusting quickly in ambiguous situations.
- Not afraid to get into the weeds, whether writing customer stories, planning events, or diving into analytics.
Benefits
- Competitive salary range of $60,000—$65,000 USD.
- Culture-first work environment.
- Opportunities for continuous development and growth.
