About the position
The Content Marketing Specialist, reporting to our Marketing Director, is a key member of the marketing team. This individual will be responsible for creating, editing, and optimizing compelling content that aligns with our brand voice and drives engagement across multiple channels. You’ll play a key role in content strategy execution, supporting lead generation, brand awareness, and customer retention initiatives. Content creation may include graphics for social media, websites, email campaigns, product launches, advertising materials, marketing campaigns, and other opportunities. This position requires a high level of creativity, attention to detail, ability to design, and project management skills. Working with key members of the marketing team, you will also oversee the execution of email campaigns through Pardot/Salesforce. The company looks to its Content Marketing Specialist to offer consistent feedback and make recommendations based on data and offer insights on future strategy to help ensure that marketing efforts impact sales.
Responsibilities
- Create, edit, and produce high quality content and graphics for social media, website, email campaigns, product launches, advertising materials, marketing campaigns, and elsewhere.
- Ensure that all content aligns with company’s brand identity and objectives.
- Collaborate with marketing, sales, special projects, and other groups within the company to develop cohesive and effective content strategy and impactful content.
- Optimize content considering SEO and Google Analytics.
- Maintain a consistent brand voice across all content and platforms.
- Analyze content performance and use insights to improve future content strategy.
- Oversee and execute the e-mail marketing strategy through Pardot/Salesforce.
- Stay organized to effectively manage the strategy of delivering the content and graphics to team members.
- Make data-driven decisions to improve quality of content pieces.
- Create and manage weekly and monthly content calendars.
- Collaborate closely with marketing team to execute strategy.
- Stay current with content trends, digital marketing best practices, and competitor content.
- Participate in other marketing strategies relating to website, app, and technology platforms.
- Oversee any direct reports which could include interns, Skillbridge associates, and other general staff assigned by management.
- Lead with a positive attitude with an ability to handle a fast-paced environment and off hours requests.
- Other duties as assigned.
Requirements
- Prefer at least 2+ years of professional (hired) marketing experience and a proven track record of managing effective content driven programs.
- Strong graphic design and content skills are a must.
- Candidate should be a creative, hands-on, confident, outgoing, inspired, analytical, organized, process-oriented individual with superior communication skills.
- Must have strong organizational skills and a willingness to participate right from the start.
- Should have working knowledge and comfort with design programs (CapCut, Adobe, Canva).
- Familiarity with Office 365 (word, excel, PowerPoint, outlook and other similar platforms), SharePoint, Salesforce, and other related programs is a plus.
- Asana (project management tool) experience is a bonus.
- Candidate should be able to work effectively in a remote, home office environment.
- A successful candidate will have a proven ability to meet deadlines and handle multiple projects simultaneously in an environment with changing business demands.
- Must be US Citizen or qualified to work in the US.
Nice-to-haves
- Experience with Asana (project management tool).
- Familiarity with Salesforce and Pardot.
Benefits
- Annual Starting Salary is $45,000 USD.
- Opportunities for bonuses based on performance.
- Salary increases based on performance.
- Qualification into the company’s 401k program after required time served.
- Qualification into the company’s pension program after required time served.
- Paid Time Off (PTO) including vacation and company holidays.
- General work expenses covered (wifi, computer, travel, supplies).
- Cell phone plan offered through company phone plan.
