The Content Marketing Specialist, reporting to our Marketing Director, is a key member of the marketing team. This individual will be responsible for creating, editing, and optimizing compelling content that aligns with our brand voice and drives engagement across multiple channels. You’ll play a key role in content strategy execution, supporting lead generation, brand awareness, and customer retention initiatives. Content creation may include graphics for social media, websites, email campaigns, product launches, advertising materials, marketing campaigns, and other opportunities. This position requires a high level of creativity, attention to detail, ability to design, and project management skills. Working with key members of the marketing team, you will also oversee the execution of email campaigns through Pardot/Salesforce. The company looks to its Content Marketing Specialist to offer consistent feedback and make recommendations based on data and offer insights on future strategy to help ensure that marketing efforts impact sales.