About the position
CoreTrust connects procurement professionals with suppliers through an innovative marketplace that facilitates billions of dollars’ worth of transactions each year. On a mission to simplify and revolutionize procurement practices, CoreTrust empowers organizations with savings, seamless transactions, and trusted partnerships. We’re looking for a talented Content Marketer to join our growing team and help bring our brand’s story to life! This role is a perfect fit for a creative professional who blends exceptional writing skills with a deep understanding of content strategy, SEO, and visual design. You'll play a pivotal role in shaping CoreTrust’s voice, elevating brand awareness, and driving engagement with our growing community of businesses and partners.
Responsibilities
- Develop and execute content strategies aligned with business goals and tailored to target audiences
- Produce high-quality, engaging content across formats such as blog posts, white papers, social media posts, case studies, email campaigns, one-pagers, and video scripts
- Optimize all content for search engines (SEO) to boost online visibility
- Manage a content calendar and ensure consistent, timely publishing across multiple channels
- Distribute content through channels such as the company website, blog, social media, emails, and paid ads
- Work closely with the Growth and Product Marketing teams to support cross-functional initiatives
- Monitor content performance using tools like Google Analytics to identify trends and areas for improvement
- Provide actionable insights and reports on content effectiveness, ROI, and engagement metrics
- Continuously optimize strategies based on data and performance analysis
- Collaborate with designer to source visuals, graphics, and multimedia content to enhance storytelling and improve audience engagement
- Ensure all content aligns with CoreTrust’s brand guidelines and maintains a consistent visual and narrative identity
- Utilize tools like Figma in collaboration with designers to create polished and professional designs
Requirements
- Strong ability to craft compelling, error-free narratives, adjust tone/style as needed, and deliver polished content that resonates with the target audience
- Strong understanding of keyword research, content optimization, and SEO best practices
- Experience with design tools like Figma and a keen eye for visual storytelling principles
- Ability to align content strategies with organizational goals and audience needs
- Comfortable using tools like Google Analytics for measuring performance and driving data-backed decisions
- Excellent interpersonal skills for seamless coordination with internal teams and external stakeholders
- Working knowledge of content marketing, content creation, or related roles
Nice-to-haves
- Experience working in B2B industries or with SaaS platforms
- Familiarity with Figma, email marketing platforms, and CMS tools
