About the position
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.
Responsibilities
- Assist in planning and executing influencer marketing campaigns for hip-hop and rap artists across Atlantic Music Group's roster.
- Identify and maintain relationships with relevant influencers, tastemakers, meme accounts, dancers, streetwear creators, and culturally-aligned content creators.
- Support the development of campaign briefs tailored to each song or artist, ensuring influencer content is aligned with tone and artist identity.
- Track emerging trends and viral challenges within hip-hop/rap communities online, flagging opportunities for proactive creator outreach.
- Manage campaign logistics, including tracking outreach and coordinating product/mailings when relevant.
- Monitor and report on influencer campaign performance using tools like Creator Core, Cobrand, and internal metrics dashboards.
- Collaborate closely with artists' product managers, A&R, creative teams, and external agencies to align on campaign goals and timelines.
- Support influencer onboarding for in-person activations, video shoots, listening sessions, and community-driven initiatives.
Requirements
- 1-2 years of experience in influencer marketing, digital marketing, social media, or a related field — preferably in music, entertainment, or youth culture.
- Deep familiarity with hip-hop and rap culture, online communities, and relevant creators across TikTok, YouTube, Instagram, and emerging platforms.
- Excellent written and verbal communication skills with a knack for compelling pitch emails and campaign briefs.
- Proven ability to juggle multiple projects in a fast-paced environment and remain detail-oriented under pressure.
- Passion for music discovery and a desire to champion new voices and movements within the genre.
Nice-to-haves
- Experience with influencer management platforms and campaign reporting tools is a plus.
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- paid_holidays
- paid_volunteer_time
- flexible_scheduling
- professional_development
