Coordinator, Marketing Operations, eCommerce Content &Syndication

About the position

The Coordinator, eCommerce Content and Syndication will facilitate the development, execution, and delivery of written content, visual content, and consumer ratings and reviews for the digital shelf. This position will deliver best-in-category product page content for select, volume-driving SKUs to support omnichannel and pureplay retailers, as well as support strategic accounts with custom retailer-specific content and syndication. Additionally, this position will oversee review generation activities and review syndication for omnichannel retailers.

Responsibilities

• Execute visual and written eCommerce content across three categories
• Work with Associate Manager, eCommerce Content and Syndication and Global Marketing to understand content needs and manage time and resources appropriately
• Bring forward recommendations to enhance speed and scale of content development and syndication
• Work with internal and external partners to develop global ‘best in class’ generic written and visual content
• Facilitate production of retailer-specific optimized content to improve consumer experience at select strategic accounts
• Work cross-functionally with Global and Area Marketing to ensure activation of brand strategy and messaging across eCommerce accounts
• Articulate and share insights, learnings, and best practices to cross-functional teams
• Work with global teams and agencies to develop translations where necessary
• Develop and deploy enhanced A+ content (below the fold)
• Support eCommerce accounts by maintaining high retailer scorecards and filling content gaps
• Manage content warehousing across visual and written content
• Manage digital product content for the Energizer Holdings, Inc. portfolio
• Update and maintain the Salsify digital product catalog globally
• Syndicate visual and written content
• Maintain and update syndication channels for priority retailer accounts
• Syndicate content directly to retailer websites for priority accounts
• Support non-priority accounts by adapting content to meet requirements and syndicating standard content
• Manage content updates directly in retailer portals for non-syndicating accounts
• Perform QA review after deployment and audit periodically to ensure product pages stay up to date with the latest written and visual content
• Bring forward recommendations/processes to enhance speed and scale of content development and syndication
• Manage ratings and reviews for omnichannel retailers
• Develop and execute review generation campaigns across three categories including sampling, sweepstakes, and social content generation
• Collaborate closely with Global Marketing Category teams to plan sampling activities throughout the fiscal year
• Track progress of review generation activities and communicate consumer insights to cross-functional teams
• Maintain review syndication in platform with mapping updates and communication with technical support teams
• May perform additional duties as assigned

Requirements

• 4-year bachelor’s Degree; Business Administration, Marketing, Design, Communications, or Journalism preferred or equivalent experience
• 2-4 years related work experience
• Digitally savvy, with a passion for eCommerce space
• Understanding of SEO and eCommerce copywriting best practices
• Creative and enthusiastic problem solver
• Strong written communicator
• Strong collaboration skills
• Ability to take initiative and self-direct
• Ability to quickly learn technical platforms and retailer portals
• Experience in Digital Marketing or previous experience working for pureplay marketplaces (i.e. Amazon), Retailer.com marketing (i.e. Walmart.com, Target.com), or digital merchandising experience
• Experience in the creation, warehousing, and syndication of online content
• Experience using Salsify or other PXM platform

Benefits

• Health and welfare insurance
• Parental leave
• Paid time off
• Retirement savings plans
• Bonus eligibility