Foundry Brands - Dallas, TX

posted 3 days ago

Full-time - Mid Level
Remote - Dallas, TX

About the position

Foundry is seeking a highly creative and skilled Creative Designer to support its marketing team, focusing on content creation for organic and paid social media channels. This role will be pivotal in delivering visually compelling content for the personal care and grooming brand portfolio, aimed at driving engagement and brand growth across platforms like Instagram, TikTok, Facebook, and YouTube.

Responsibilities

  • Design and produce eye-catching static imagery and engaging video content for organic and paid social media campaigns.
  • Develop creative content that tells our brand stories and resonates with our audience in the personal care and grooming sectors.
  • Ensure all creative assets are aligned with brand guidelines and are optimized for each social media platform's format and audience.
  • Conceptualize and edit short-form videos optimized for social channels, focusing on social-first video content like reels, stories, and TikTok videos.
  • Work closely with the VP of Marketing and paid and channel managers to ensure campaigns align with broader marketing goals and strategies.
  • Stay current with social media trends, emerging platforms, and new formats to innovate and continually bring fresh ideas to our campaigns.
  • Analyze performance metrics and refine creative content based on insights to maximize engagement and ROI.

Requirements

  • 3+ years of experience in social media design, content creation, or similar roles, preferably within the personal care, beauty, or lifestyle industries.
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, and other relevant design/video editing tools.
  • Strong understanding of organic and paid social media platforms and content best practices, especially for Instagram, TikTok, Facebook, and YouTube.
  • Proven experience creating high-performing direct-response videos and static ads for paid social.
  • Familiarity with photography and videography principles, lighting, and editing for social media.
  • Ability to balance creativity with performance metrics and business goals.
  • Strong attention to detail, organizational, and project management skills.
  • Ability to thrive in a fast-paced environment with tight deadlines.
  • Excellent communication and collaboration skills.

Benefits

  • Medical, Dental, and Vision insurance.
  • Virtual medical and mental health appointments.
  • Health Advocates for support with insurance and medical questions.
  • Life and disability insurance, both long and short-term.
  • Employee Assistance Programs, accidental insurance, hospital indemnity insurance, and critical illness insurance.
  • Unlimited paid time off for exempt individuals and 15-days for non-exempt employees.
  • 10 paid company holidays, 4 mental health days, and 2 days for local charity work or volunteering.
  • Paid parental leave plus a paid transitional period for new parents.
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