About the position
The CRM Marketing Manager will lead the development and execution of comprehensive marketing strategies designed to engage customers. This role will focus on driving customer engagement and increasing lifetime value by managing personalized campaigns across key digital channels, including email, push notifications, and SMS. The CRM Marketing Manager will collaborate with cross-functional teams in a matrix organization to optimize the customer journey, ensuring a seamless, personalized experience across all touchpoints. This position is ideal for a seasoned digital marketing professional with experience in lifecycle & CRM marketing, who is eager to contribute to a customer-centric and innovative retail brand. The role offers a hybrid work environment, allowing flexibility while maintaining a strong, collaborative culture. The position will be based in Pleasanton, CA or Plano, TX.
Responsibilities
- Owns the CRM strategy while taking strategic direction as needed as well as the execution of complex CRM marketing campaigns that nurture customer relationships.
- Identify key touchpoints to deliver targeted content and offers that increase engagement, retention, and lifetime value.
- Use data and insights to optimize customer journey.
- Ensure consistent and personalized communication across all channels (email, push, SMS) based on customer behavior and engagement.
- Work with the Analytics team to build audience segmentation by leveraging customer data and creating highly personalized marketing messages and offers.
- Develop and manage strategies aimed at increasing customer retention, reducing churn, and driving repeat purchases.
- Work closely with product, content, brand, creativity, and analytics teams to ensure seamless execution of campaigns in a large matrix organization.
- Continuously test and refine lifecycle marketing campaigns, analyzing key performance metrics (KPIs) like open rates, click-through rates, conversion rates, incremental revenue and retention metrics.
- Utilize analytics tools to measure the performance of campaigns and make data-driven decisions that enhance customer engagement and lifecycle marketing effectiveness.
- Provide regular updates on campaign performance, insights, and recommendations to business partners.
- Lead and manage the execution of multiple marketing campaigns simultaneously, ensuring deadlines are met and projects are completed on time.
Requirements
- MBA or equivalent advanced degree in marketing or business.
- Experience with advanced CRM platforms (e.g., Salesforce, Adobe, etc.) and marketing automation tools.
- Strong focus on understanding customer needs and delivering personalized experiences that drive loyalty and increase lifetime value.
- Proven ability to design, execute, and optimize end-to-end CRM marketing strategies.
- Analytically inclined, with the ability to interpret data and derive actionable insights to improve campaign performance.
- Ability to leverage customer data to create targeted, personalized campaigns that engage customers at the right time with the right message.
- Strong project management skills, able to manage multiple campaigns concurrently while ensuring timely and high-quality execution.
- Excellent at working in a large matrix organization to deliver seamless, high-impact campaigns.
- Demonstrated ability to lead projects, take ownership of initiatives, and drive results.
- Experience with tools like Salesforce, Monday.com, Confluence, Figma, CDP, and Automation tools like Typeface or similar platforms is a plus.
Nice-to-haves
- Bachelor's degree in marketing, Communications, New Media, or a related field.
- 7 years of experience in digital marketing, in retail, CPG, or related industries.
- Strong knowledge and experience in CRM strategy, lifecycle marketing, and customer retention techniques.
- Experience in managing and executing multiple campaigns across digital channels such as email, push notifications, and SMS.
Benefits
- Hybrid work environment
- Competitive salary range of $105,000.00 to $143,800.00 annually
