About the position
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure. We are looking for a dynamic Demand Creation Marketing (ABM) Manager, to support the Thales Application and Data Security businesses. In this role, you will develop, execute and measure an integrated demand generation and account based marketing plan aimed at generating pipeline as well as accelerating opportunities and supporting cross-sell/upsell motions. You will work in close collaboration with the wider marketing organization, especially field and product marketing as well as the sales organization.
Responsibilities
- Develop, execute and measure an integrated demand generation and account based marketing plan aimed at generating pipeline.
- Identify ideal customer profiles (ICP) and buyer personas for target account selection that align with solutions and products.
- Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.
- Partner with our product marketing team and third-party agencies to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer journey.
- Identify programs or processes to enable customer success and support new logo acquisition, cross-sell and upsell.
- Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals.
- Align with the sales and regional marketing managers to understand the market trends in the region and work with existing and customized programs that support our go-to-market strategy.
- Be the expert across all ABM and Demand-Gen program types, supporting acquisition, growth and retention across target accounts.
- Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams.
- Research and recommend marketing techniques and tactics based on changing business demands and recommend innovative and creative marketing approaches for revenue growth.
Requirements
- BA or BS Degree in or equivalent work experience in the related field (e.g. marketing, communications, etc.).
- 4-6 years of experience in marketing at a technology-based organization.
- Demonstrated experience with CRM (Salesforce or another) (navigation, campaign tracking and reporting); and with Salesforce CRM Lightening and dashboards.
- Having ABM and/or Intent Buying platform experience (e.g., 6Sense, Demandbase).
- Prior experience developing regional plans to support account-based marketing.
- Ability to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (emails, call downs, and direct mail).
- Experience in Cyber Security marketing or marketing Encryption, Application Security and/or Access Management products and solutions.
Benefits
- Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance.
- Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period.
- Company paid holidays and Paid Time Off.
- Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program.
