Digital Channel Marketing Specialist

About the position

As a Digital Channel Marketing Specialist at Capital Group, you will be highly skilled in automation and building out email campaigns while consulting with key marketing partners to drive engagement. Your mission will be to fulfill people's lives through successful investing by designing, building, and owning strategic integrated channel experiences for assigned audiences. You will drive innovation, execute projects and campaigns, and leverage a data-driven approach to deliver best-in-class email experiences.

Responsibilities

• Drive engagement through email marketing and automation.
• Consult with key marketing partners to enhance marketing strategies.
• Design and build strategic integrated channel experiences for assigned audiences.
• Execute projects and campaigns to drive innovation.
• Leverage data-driven approaches to improve email marketing effectiveness.

Requirements

• Proficiency in marketing automation configuration tools like Salesforce Marketing Cloud (SFMC).
• Experience with Email Service Provider and Client Relationship Management systems.
• Strong skills in HTML, CSS, Amp Script, SQL, and JavaScript.
• Ability to use analytical resources such as Adobe Analytics to measure channel performance.
• Strong project management skills and ability to maintain meaningful relationships.

Nice-to-haves

• Experience in digital marketing solutions development.
• Ability to influence a variety of personalities through effective communication.

Benefits

• Base salary range of $108,135-$173,016.
• Eligibility for an individual annual performance bonus.
• Annual profitability bonus from Capital Group.
• Retirement plan with a 15% contribution of eligible earnings.