About the position
The Digital Clinical and Patient Insights Enterprise Marketing Leader is responsible for developing and executing marketing strategies for Roche Information Solutions (RIS) Digital portfolio aligned to Healthcare Insights (HIx) Customer Area. This position involves close collaboration with cross-functional teams both globally and locally to drive product development, commercialization, and market adoption of digital diagnostic solutions. This position partners with RIS and RDC to successfully navigate early stage digital products and prepares the At Scale plan for products which require it. This role requires leadership through influence to develop and deliver our digital enterprise strategy which is aligned and integrated across our franchises. Responsible for maintaining and continuously improving the quality system and achieving quality objectives through daily actions.
Responsibilities
- Lead enterprise marketing strategy for the Clinical and Patient Insights (HIx) portfolio, ensuring alignment across franchises and teams.
- Support Pre-Scale commercialization by partnering with RIS to develop U.S. go-to-market plans and coordinate early-stage market creation with RDC.
- Translate Pre-Scale learnings into At-Scale recommendations, driving successful transition through the product lifecycle phases and ensuring RDC readiness.
- Develop and execute comprehensive marketing strategies, incorporating digital metrics, competitive analysis, and integrated global marketing plans.
- Foster cross-functional collaboration, aligning RDC, RIS, and GTM teams to standardize processes and accelerate digital initiatives.
- Drive market research and customer insights through UX testing and analysis to inform product development, positioning, and digital product enhancements.
- Ensure enterprise-wide digital integration, identifying cross-portfolio synergies and maintaining consistency with Roche's strategic and branding objectives.
Requirements
- Bachelor’s degree in Marketing, Digital Marketing, Sales, or related business or scientific field.
- 5 years of progressive marketing experience with at least 3 years focused on digital products.
- Proven experience in digital product marketing, including strategy development, customer journey mapping, segmentation, positioning, and analytics.
- Strong knowledge of digital technologies and platforms, particularly in diagnostic solutions, with the ability to align products to enterprise strategies.
- Exceptional communication and leadership skills, capable of translating complex concepts and influencing across organizational boundaries.
- Demonstrated ability to manage multiple priorities in high-pressure environments, with a track record of team building and cross-functional collaboration.
Nice-to-haves
- MBA
- 8 years of progressive marketing experience or equivalent work experience.
- Three to five years of previous management or supervisory experience.
- Prior healthcare experience.
- Experience with regulatory requirements for digital health products.
- Prior experience working in globally matrixed environment.
- Demonstrated success in enterprise-wide digital initiatives that span multiple business units or product lines.
Benefits
- Eligible to earn incentive compensation calculated and paid in accordance with the applicable Incentive Compensation Plan for the role.
- Benefits detailed at the link provided in the job description.
