About the position
The position involves content creation and development for various digital channels, including email marketing campaigns, social media posts, ad copy, website content, blog articles, and product descriptions. The role requires adapting writing style and voice to suit the unique identity and audience of each brand. The candidate will utilize content tools like Jasper for generating drafts and Surfer SEO for optimization. Collaboration with a Graphic Designer is essential for coordinating visual assets. Additionally, the role includes executing and scheduling digital marketing efforts, managing email campaigns through Mailchimp, and performing updates on WordPress/WooCommerce websites. The candidate will also support marketing operations by liaising with external partners and streamlining workflows using Monday.com.
Responsibilities
- Write and format compelling content for various digital channels, including email marketing, social media posts, ad copy, website content, blog articles, and product descriptions.
- Adapt writing style and voice to suit the unique identity and audience of each brand.
- Utilize content tools like Jasper for generating drafts and Surfer SEO for on-page optimization.
- Collaborate with the Graphic Designer to coordinate visual assets for all content.
- Set up, schedule, and deploy weekly email marketing campaigns through Mailchimp.
- Schedule and publish social media content across platforms via SocialPilot.
- Perform content updates and minor troubleshooting on WordPress/WooCommerce websites.
- Assist with data collection from tools like Ahrefs, Google Analytics, and Lead Forensics.
- Act as a liaison with external marketing partners for project needs.
- Identify opportunities to streamline marketing workflows and automate tasks using Monday.com.
- Utilize Mailchimp automation features to manage automated email sequences.
- Organize and maintain marketing data, assets, and documentation.
Requirements
- 1-3 years of hands-on experience in a digital marketing role with content creation responsibilities.
- Excellent writing and editing skills with a proven ability to write clear and compelling marketing copy.
- Hands-on experience with email marketing platforms like Mailchimp.
- Experience with social media management tools like SocialPilot.
- Familiarity with content management systems such as WordPress/WooCommerce.
- Proficiency with content support tools like Jasper and Surfer SEO.
- Proficiency in Microsoft 365, including Teams and OneNote.
- Understanding of design workflows and collaboration with designers.
- Curiosity and willingness to learn about automation and AI tools.
- Exceptional organizational skills and attention to detail.
- Comfortable working with data and generating basic performance reports.
- Strong written and verbal communication skills.
- Proactive and creative self-starter with initiative.
Nice-to-haves
- Familiarity with Ahrefs, Lucky Orange, or Lead Forensics.
- A portfolio or samples of digital content writing.
Benefits
- Direct creative impact in content creation.
- Broad exposure across multiple brands and marketing channels.
- Collaborative environment with a dedicated team.
