University of Portland - Portland, OR
posted 1 day ago
About the position
This Digital Content Specialist is responsible for assisting with the creation and implementation of a variety of engaging digital/web-based content that will promote the University of Portland by increasing the volume and value of the University's digital audiences. This ideal candidate for this position will possess a growth mindset, including a willingness to test, learn, and improve consistently to meet strategic goals. Specific duties of this position include updating and creating content for university web sites, conducting content audits and reviews, and monitoring the performance of web sites and digital campaigns. This position reports to the Director of Digital Marketing and Web.
Responsibilities
- Support the Director of Digital Marketing and Web in processes to collect, review, and upload digital content to university web sites that adheres to brand guidelines and specifications.
- Manage content across multiple different content management system (CMS) environments, including Cascade CMS.
- Assist in the design and implementation of content strategies/campaigns to drive consistent branding and achieve higher conversion/user engagement.
- Assist the Director of Digital with managing and providing community support for CMS-based projects and third-party design and e-mail marketing applications.
- Utilize relevant keywords, meta descriptions, and other SEO best practices to enhance content discoverability.
- Ensure accuracy, completeness, and proper formatting of all uploaded content, including text, images, videos, and product information.
- Perform project management for assigned projects to ensure successful development from inception to completion.
- Coordinate with the Marketing & Web Services team to ensure that content matches the target audience and maintains brand consistency.
- Collaborate with Social Media Management/Staff to support campaigns, communications, and strategies related to university social channels.
- Monitor content trends and staying up to date with advancements in content technology and platforms.
- May supervise student employees, including hiring processes, setting of expectations, training and professional development, performance management and evaluations, and disciplinary processes including termination of employment.
Requirements
- Bachelor's degree and two years of relevant professional experience in digital content creation/management.
- Demonstrated experience with web content management systems. Experience with Cascade CMS preferred, experience with other CMS such as WordPress, Joomla, or Magento a plus.
- Experience with the latest digital tools and platforms, including Canva, Adobe Creative Suite, Microsoft Office, and Asana.
Nice-to-haves
- Basic knowledge of SEO techniques and Web Content Accessibility Guidelines.
- Basic knowledge of HTML and CSS concepts.
- Experience using e-mail marketing software and analytics software/applications (GA4 and Site Improve a plus).
- Experience in higher education.
Benefits
- Medical and dental insurance
- Life insurance
- Sick time and vacation time consistent with University policies
- Long-term disability insurance
- Flexible spending account benefits
- Tuition remission benefits generally starting after 90 days (employee) or 2 years (spouse and children) of employment
- Retirement contributions generally starting after 2 years of employment
- Eligibility for the University's home purchase assistance program consistent with program requirements.
