About the position
Foxit is hiring a Digital Marketing Manager, PPC to lead our paid media campaigns across search, display, and programmatic platforms. This role focuses on managing Google Ads, Microsoft Ads, Meta (Facebook/Instagram), and DV360 to drive lead generation, customer acquisition, and marketing ROI. The ideal candidate is data-driven, results-oriented, and experienced in B2B performance marketing.
Responsibilities
- Plan and manage PPC campaigns across Google Ads, Microsoft Ads, Meta, and programmatic platforms (DV360 or similar)
- Execute campaign setup, keyword research, audience targeting, ad copy creation, bid strategies, and budget management
- Perform ongoing A/B testing on creatives, landing pages, and ad messaging to optimize conversion rates
- Monitor and analyze campaign performance using GA4, Salesforce, and ad platform dashboards
- Report on campaign KPIs including CTR, CPA, CPL, ROAS, CAC, and LTV
- Optimize campaigns to improve cost-per-lead and lead quality
- Collaborate with content, creative, and sales teams to align campaign strategy with business goals
- Identify and implement new opportunities to scale paid media programs globally
- Stay updated on digital marketing trends, industry best practices, and platform changes
Requirements
- 4+ years of experience managing PPC and programmatic advertising campaigns
- Proven track record with Google Ads, Microsoft Ads, Meta, and programmatic DSPs (e.g., DV360)
- Strong understanding of programmatic display, including retargeting, PMP deals, and dynamic creative optimization
- Experience managing paid media budgets and optimizing for CAC and LTV
- Proficient in Google Analytics 4 (GA4), Salesforce, and BI/reporting tools (e.g., Datorama, Looker, Power BI)
- Strong knowledge of B2B marketing funnels, lead generation tactics, and attribution models
- Excellent analytical and problem-solving skills
- Strong verbal and written communication skills
- Bachelor's degree in Marketing, Business, Communications, or a related field (preferred)
- Experience in SaaS or subscription-based models is highly preferred
Benefits
- Be part of a global technology company experiencing rapid growth
- Work in a dynamic, collaborative, and entrepreneurial culture
- Enjoy flexible working arrangements (hybrid schedule)
- Competitive salary, bonus, and benefits
- Opportunities for professional development and career growth
