About the position
Wonderful Agency is the full-service, award winning, in-house agency that operates as exclusive creator of marketing communications and brand experiences for such iconic brands as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, Wonderful Halos, JUSTIN, and Landmark Wines, Teleflora and more. The Digital Marketing Manager supports the development of in-platform (social, YouTube, LinkedIn, etc.) paid media strategy and is responsible for execution, optimization, and overall campaign management. The Digital Marketing Manager has strong platform knowledge and hands-on experience to help develop strategic and creative recommendations and flawless execution of initiatives to reach brand objectives. They display confidence when presenting and a collaborative spirit to coordinate across departments/business units with a mindset of continuous improvement through testing and learning to ensure continued growth across the company. They report to the Associate Director, Social & In-Platform Digital Media Strategy. This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.
Responsibilities
- Act as subject matter expert for our social and YouTube paid media campaigns.
- Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs.
- Contribute to brainstorming and cross-department planning.
- Help develop and execute digital marketing plans for paid social platforms and YouTube.
- Present plans (when applicable) to internal constituents and the Marketing Team.
- Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery.
- Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up).
- Ensure best practices when building and testing campaigns and assist with analyzing and reporting results.
- Optimize campaigns and test strategies to drive performance and learnings.
- Track all spending and validate media partner invoices.
- Problem solve with our media vendor platforms.
- Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities.
- Proactively research the latest digital trends that affect digital marketing, attend industry seminars.
- Actively contribute to the development of the agency's culture and standards of quality.
Requirements
- Active usage and native understanding of the mentioned digital platforms.
- Strong understanding of Facebook Ads Manager, Google Ads (video) and social media management platforms like Hootsuite.
- Familiarity with GA/GTM for campaign optimization/tracking.
- Prior experience with testing/measurement on the platforms.
- Data analysis and Excel proficiency a must.
- Excellent written and oral communication and presentation skills with ability to articulate and persuasively sell strategic concepts within the agency and directly to clients.
- Knowledge of organic platforms, especially as they relate to paid amplification.
- Dependability, flexibility, and resourcefulness.
- Sense of ownership and responsibility for your brands.
- Dedication to the details.
- Passion for continued learning and improvement.
- Understanding of community management/social listening and aligned tools (e.g., Brandwatch) a plus.
- Facebook Blueprint and other social certifications a plus.
- Knowledge of SEM/SEO and Email a plus.
Benefits
- Access to top-notch medical coverage comprehensive vision and dental plans.
- 401k with match eligibility.
- 24/7 online physician consultations.
- Virtual mental health resources.
- Life coaching.
- Engaging employee community groups.
- Cash rewards for healthy habits and fitness reimbursements.
- Library of on-demand fitness videos.
- Career Advancement Opportunities.
- Focused Learning and Development.
- Empowering Mentorship Program.
- Continuous Improvement Training.
- Corporate social responsibility initiatives.
