About the position
We are looking for an enthusiastic candidate to join a growing consumer products team. As a Digital Marketing Manager, you will be a key stakeholder within a high-performance consumer products team. This role supports the Maverick Hunting and Skee-Ball consumer brands as well as enterprise-level projects at times. This position leads the maintenance, setup, and updates of website platforms on Big Commerce, marketplaces, e-commerce systems, email platforms, digital marketing campaigns, Google and Meta ad platform management, and other key strategic initiatives for the brand and is a key contributor to the overall results of the business. You will work closely with the marketing team to support the growth of the e-commerce business across The Village.
Responsibilities
- Build and maintain eCommerce products, ensuring all are updated according to established specifications and timeframes.
- Research, recommend, train, set up, manage, and integrate mar-tech applications to platforms.
- Troubleshoot technical issues and identify improvement opportunities.
- Work with outside partners or internal IT team to implement certain technical integrations, troubleshoot technical issues, or fix bugs.
- Stay updated on the latest e-commerce, marketplace, and martech technologies and trends.
- Assess the customer journey and enhance it to ensure an optimal shopping experience.
- Create, maintain, and implement standard e-commerce processes and workflows to increase efficiency and improve operations for content, product listings, pages, blogs, promotions, shipping, etc., and train internal team members.
- Adhere to compliance and legal requirements.
- Stay updated on changes to 3rd party selling (marketplaces, dropship) and communicate to internal teams.
- Track all listings within a given brand, noting the organizational state of search results, sales page condition, rankings, and price points.
- Monitor and report on key performance indicators (KPIs) to measure success and make informed e-commerce business decisions.
- Use data to optimize conversions from search/advertising to site to sale.
- Monitor and analyze Amazon ASIN performance, rankings, ratings, and customer reviews.
- Support web/mobile and e-commerce creative development and redesign efforts.
- Create, optimize, and analyze ongoing/campaign/promotional marketing across various digital ads channels.
- Create workflows and optimize email strategy, including Abandoned Cart, Browse Abandonment, Welcome, Thank You, Order Confirmation, Pre-Delivery, Delivery, Review Request, and Post-Delivery campaigns.
- Provide insights, trends, and best practices to drive e-commerce performance.
Requirements
- Bachelor’s degree in marketing or business, Computer science-related field.
- 3-5 years’ experience in a digital e-commerce-focused role.
- MS Office Suite experience – MS Excel, MS Word, and Outlook.
- Experience with large retail partners and e-commerce platforms such as SPS Commerce.
- Experience with ad management is a plus (Google, Meta).
- Experience working within Big Commerce a plus.
- Expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website.
- Experience with web platform management, with a working knowledge of Google Analytics (or equivalent), is required.
- Experience with SPS Commerce platform preferred.
- Excellent communication skills (written and oral) with an ability to adapt communication style to several different audiences.
- Must be able to manage and prioritize diverse projects.
- Working knowledge of G-Suite products and Microsoft Office (especially Excel).
- Must be an enthusiastic, confident change agent with the ability to work in a demanding and fast-paced environment.
- Experience with Google AdWords and Facebook Business Manager.
