Digital Marketing Program Lead

About the position

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking a marketing professional to act as Program Lead for our client's digital campaigns from strategic development to execution hand-off.

Responsibilities

• Outline program strategy; provide leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans
• Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams
• Facilitate / lead strategic and tactical marketing discussions with Partners
• Create presentations and other documentation for both external Partner meetings as well as internal reviews
• Develop and maintain portfolio marketing calendar
• Create and manage marketing budgets, including monthly forecast, and budget reconciliation
• Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation
• Collaborate with internal teams to monitor / analyze campaign performance to drive efficiencies and optimize strategies
• Partner with business partners to identify opportunities for greater efficiency and impact
• Ensure program performance and recommendations are shared with Partners, and engage the Partner in strategic discussions regarding new initiatives, securing their buy-in
• Ensure quality execution of all campaigns with full understanding of and adherence to corporate policies, legal and regulatory requirements, and departmental procedures

Requirements

• 5-7 years of experience in leading projects
• Financial services background required
• Track record of successfully managing complex marketing programs in a highly matrixed team environment
• Strong project management skills
• Partner / client-facing experience
• Strong attention to detail
• Strong written and verbal communication skills

Benefits

• Medical
• Dental
• Vision
• 401K
• PTO
• Commuter benefits
• Spending accounts
• Life insurance
• Disability coverage
• EAPs