About the position
We are seeking a detail-oriented and tech-savvy SEM Intern to support our paid search team. This role offers hands-on experience in Google Ads campaign management, keyword research, and performance optimization, while leveraging AI tools to streamline processes. The ideal candidate is curious, data-driven, and eager to learn advanced search marketing strategies. This is a fall semester–long internship lasting approximately four months. Interns work approximately 15 hours per week with flexible scheduling to accommodate academic commitments. We prefer candidates located in the NYC metropolitan area who can work in-office 2–3 days per week. This is an hourly paid position following NYC minimum wage requirements. Exceptional interns may be considered for possible extension to the spring semester.
Responsibilities
- Conduct keyword research using tools like Google Ads Keyword Planner or SEMrush.
- Review Search Query Reports to identify negative keywords and new targeting opportunities.
- Analyze competitors’ ad copy, keywords, and landing pages.
- Monitor seasonality trends and inform campaign adjustments.
- Draft responsive search ad (RSA) copy following internal best practices.
- Manage and test ad extensions (sitelinks, callouts, snippets).
- Assist in A/B testing ad copy and creative variations.
- Support campaign builds, upload bulk sheets, and QA assets for accuracy.
- Help track budgets, monitor pacing, and flag performance anomalies.
- Compile performance reports in Google Sheets, Excel, or Looker Studio.
- Use AI-powered workflows for reporting, ad copy ideation, and optimization suggestions to improve efficiency and performance.
- Shadow strategy/client calls to learn about campaign planning and optimization.
Requirements
- Currently pursuing or recently completed a 4-year degree from an accredited university.
- Strong interest in paid search marketing, analytics, and AI-driven campaign management.
- Familiarity with Google Ads and digital marketing tools (e.g., SEMrush) is a plus; training will be provided.
- Excellent organizational skills, attention to detail, and ability to manage multiple priorities.
- Strong analytical mindset and comfort working with numbers.
Benefits
- Flexible scheduling to accommodate academic commitments.
- Access to common areas, a podcast studio, and stocked snacks and coffee.
