About the position
The University of Wyoming is delighted to receive your interest in our vacant position! We strive to connect with qualified and uniquely talented individuals to join our campus community. We would love to hear how your experiences translate to this position, the University’s Mission, Vision, and Values, and encourage you to submit an application today! The Digital Engagement Specialist leads and manages the strategy, creation, and coordination of digital content aimed at strengthening alumni engagement with valuable, relevant, and consistent content and information. This role works closely with the UWAA team, UW Foundation marketing team, Institutional Marketing, and other campus partners to promote alumni programs, regional and affinity networks, and events. The specialist ensures a cohesive brand presence across multiple channels —including social media, email, web, and print. The specialist will provide expertise in data-driven decision-making and strategy to maximize reach and connection with alumni audiences.
Responsibilities
- Manage a comprehensive digital engagement and communication strategy that supports the University of Wyoming Alumni Association’s (UWAA) mission, programs, and events.
- Manage the development and execution of key communication strategies, in collaboration with the UW Foundation marketing team.
- Oversee UWAA Social Media (Facebook, Instagram, LinkedIn, YouTube, and X).
- Manage the UWAA Website.
- Produce the Monthly Alumni Insider video highlighting campus updates.
- Coordinate the AlumNews section in the UWyo Magazine (three issues per year).
- Organize Career Celebrations (quarterly personalized videos recognizing alumni career achievements).
- Collaborate with the UWAA team, UW Foundation marketing team, Institutional Marketing, and other campus partners to create and coordinate consistent messaging and branding across all digital platforms and communication channels.
- Collect, track, and interpret digital engagement performance metrics and Key Performance Indicators to inform strategy and demonstrate outcomes.
- Recommend and implement optimization improvements based on data analysis.
- Manage software platforms related to digital engagement.
- Provide photo and/or video coverage of UWAA events as needed.
- Supervise and mentor intern(s).
- Stay informed on trends and industry best practices in digital marketing, alumni relations, and higher education communications.
- Manage the digital engagement and communication budget.
Requirements
- Bachelor’s degree.
- 3 years work-related experience, including extensive knowledge with digital marketing and communication strategies.
- Valid driver's license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy.
Nice-to-haves
- Experience with digital engagement and communication for a business or higher education entity.
- Experience with higher education external relations as a student or professional.
- Excellent interpersonal, oral and written communication skills.
- Ability to work collaboratively with diverse constituencies and teams.
- Extraordinary attention to detail, strong organizational skills, and ability to manage multiple competing priorities with minimal oversight.
- Proficiency in Microsoft Office Suite including Microsoft Teams.
- Experience with using artificial intelligence (AI) tools such as ChatGPT to support marketing and communications efforts.
