About the position
Drive business growth with data-driven digital marketing strategies across paid media, SEO, and content optimization. Join Our Team at Cuyuna Regional Medical Center (CRMC), we're more than just a healthcare organization - we're a community dedicated to making a meaningful impact. For more than 60 years, we've been providing compassionate, high-quality care in the Greater Brainerd Lakes Area and beyond. Our team is driven by a shared commitment to excellence, innovation, and putting people first - both our patients and our employees. Whether you're on the front lines of patient care or supporting operations behind the scenes, you'll find a culture of collaboration, growth, and respect. If you're looking for a career where your work truly matters, we invite you to join us at CRMC and be part of something bigger.
Responsibilities
- Develop and manage paid digital campaigns across search, display, and video to maximize ROI and engagement.
- Analyze performance data to optimize ad strategies, improve keyword targeting, and refine SEO efforts.
- Collaborate with cross-functional teams to create high-impact marketing initiatives.
- Manage social media, email marketing, and website content to enhance brand visibility.
- Stay ahead of digital trends and continuously test and refine strategies to drive growth.
Requirements
- B.A./B.S. degree in Marketing, Communications, or a related field.
- 3-6 years of professional experience in digital marketing.
- Proficiency in Google Ads, Google Analytics, and SEO/SEM strategies.
Nice-to-haves
- Experience with email marketing platforms and campaign management.
- Familiarity with content layout, user experience, and web design principles.
- Proficient in Adobe Creative Suite.
- Passionate about staying current with the latest paid digital trends and SEO best practices.
- Experience working with content management systems (Wordpress).
- Strong analytical skills with the ability to measure and report on KPIs, developing data-driven strategies.
Benefits
- Medical, dental, and vision insurance.
- Health savings accounts.
- Life insurance.
- Employer contributions to a 401(k) retirement plan.
- Paid time off.
- Participation in 401(k) and 457(b) plans.
- Educational assistance and reimbursement.
- Employee assistance program.
- Work-life balance support.
- Gym membership and other discounts.
- Employee recognition programs.
