About the position
Boeing Global Services (BGS) is seeking a highly motivated and skilled Digital Marketing Strategist to join our team in Seattle, WA. With a focus on growth marketing initiatives and an account-based marketing approach, as a Digital Marketing Strategist, you will collaborate with the Digital Marketing Manager to develop and execute targeted digital marketing campaigns across various channels, with primary goals centered on pipeline growth and acceleration, as well as key and target account engagement. Your role will involve implementing campaigns, monitoring performance, conducting market research, and coordinating with stakeholders to ensure successful campaign execution. This position is integral to driving demand and engaging key accounts, ensuring our marketing efforts are aligned with strategic business objectives.
Responsibilities
- Collaborate with the Digital Marketing Manager to develop detailed campaign plans and timelines, with a focus on demand generation and ABM strategies.
- Implement and manage digital marketing campaigns across various channels, including social media, email marketing, search engine marketing and ABM platforms.
- Monitor and optimize campaign performance, making data-driven recommendations for improvements, particularly in demand generation and ABM efforts.
- Conduct market research and competitor analysis to identify new opportunities and trends in digital marketing.
- Assist in the creation and execution of engaging content for digital marketing campaigns.
- Coordinate with internal and external stakeholders to ensure seamless execution of campaign deliverables, focusing on key account engagement.
- Manage budgets and resources allocated to digital marketing campaigns, ensuring effective use in demand generation campaigns.
- Track and analyze campaign metrics, providing regular reports and insights to the Digital Marketing Manager and P&L teams.
- Stay up-to-date with industry best practices and emerging trends in digital marketing.
- Ability to analyze campaign data and make data-driven recommendations for improvements.
- Familiarity with market research and competitor analysis techniques.
Requirements
- 3+ years of proven experience in digital marketing, including email marketing, digital advertising and search engine marketing.
- 1+ year managing multiple projects under tight deadlines, from planning to execution and beyond.
- 1+ year working with digital marketing platforms (i.e. Google AdWords, Adobe, LinkedIn, Salesforce Marketing Cloud).
- Experience in demand generation and account-based marketing.
- Experience managing projects and working with internal and external stakeholders.
- Experience in developing and executing digital marketing campaigns, including campaign planning, implementation, optimization, reporting, and budgeting.
Nice-to-haves
- Bachelor's degree in marketing, communications, or a related field.
- Experience with search engine optimization (SEO), account-based marketing, audience segmentation, personalization, onsite promotion, and dynamic creative experience a plus.
- Copywriting and messaging strategy experience.
- Strong analytical skills across all digital marketing channels and tactics with a strong understanding of relevant metrics and KPIs.
- Baseline knowledge of SAFe Agile framework, JIRA, Robohead, Confluence or other project planning and management platforms.
Benefits
- Competitive base pay and variable compensation opportunities.
- Health insurance.
- Flexible spending accounts.
- Health savings accounts.
- Retirement savings plans.
- Life and disability insurance programs.
- Programs that provide for both paid and unpaid time away from work.
