About the position
We are hiring a Director, Brand & Integrated Marketing to join our Brand Marketing team. This position reports to the Vice President of Brand Marketing and takes Away further by leading a team and collaborating cross-functionally with Growth, Retail, Wholesale/B2B, Creative, Partnerships/Social, Merchandising, and Product to ensure cohesive storytelling across paid, owned, and earned touchpoints while delivering measurable business outcomes. In addition to the responsibilities listed below, this position will also oversee the partnerships and channel marketing team.
Responsibilities
- Develop and oversee a holistic brand marketing strategy that drives awareness, brand equity, and market share.
- Build GTM frameworks for product launches, seasonal campaigns, and market expansion - ensuring alignment with sales, retail, and ecommerce objectives.
- Partner closely with Merchandising, Retail, and Product teams to forecast demand and identify growth opportunities to meet sales projections.
- Lead the marketing strategy for wholesale partners (Amazon, Nordstrom), ensuring strong sell-in, sell-through, and brand presentation.
- Lead and mentor a team of brand & retail marketers and a retail visual designer, fostering an inspiring, collaborative, and high-performing culture.
- Present marketing plans, forecasts, and post-campaign analysis to leadership and key stakeholders.
- Own the planning and execution of fully integrated campaigns across paid, owned, and earned media, including retail activations, digital marketing, PR, influencer, and partnerships.
- Oversee the creative briefing process to ensure messaging, visuals, and storytelling align with brand positioning and commercial goals.
- Partner with Growth Marketing to ensure upper-funnel brand campaigns drive measurable lower-funnel results.
- Act as the bridge between creative, digital, retail, and sales teams to ensure seamless execution of initiatives.
- Leverage consumer insights, market data, and competitive intelligence to shape strategy & positioning.
- Maintain a deep understanding of the customer, their evolving needs and preferences, and the competitive landscape to craft compelling strategies that attract new customers and deepen the loyalty of existing customers.
- Collaborate with retail teams on in-store activations, point-of-sale marketing, and promotional strategies.
- Build co-marketing programs with wholesale partners to amplify launches and seasonal initiatives.
- Evaluate the effectiveness of channel marketing strategies, adjusting for performance and market trends.
- Analyze campaign performance and retail/wholesale sell-through, applying learnings to future initiatives.
Requirements
- Minimum of 8 years of experience in brand marketing, integrated marketing, or GTM strategy, preferably in consumer, retail or lifestyle industries.
- Proven track record of building and executing successful GTM campaigns that drive measurable sales growth.
- Strong experience in retail and wholesale marketing, including co-op programs and partner negotiations.
- Exceptional project management, organizational, and leadership skills.
- Expertise in developing integrated campaigns across multiple channels (digital, retail, influencer, PR, partnerships).
- Commercially minded with strong analytical and strategic thinking abilities.
- Experience with premium or lifestyle brands.
- Strong network with retail partners, media, or agencies.
- Experience with global markets and international GTM strategies.
- Strong leader with a process-driven mindset who is confident in cultivating and developing talent.
- Effective cross-functional leader adept at working with peers across growth, media, creative, PR, and merchandising.
- Customer-obsessed with an understanding of how to speak to customers at every point of the marketing funnel.
- Exceptional budget management capabilities with laser-sharp budget allocation and optimization.
- Thrives in a fast-paced environment—agile and nimble in both leadership and execution.
- Creative and innovative; loves to build great new things that are fresh and unique while staying on brand.
Benefits
- Health insurance offerings.
- 401(k) with a company match.
- Paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave).
- Discount codes, product stipends, and giveaways.
- Company-sponsored volunteer and charitable opportunities.
