Director, Brand Marketing - Entertainment

About the position

The Brand Marketing Director is a senior leader who is a steward of excellent work and is adept in relationship-building internally and externally. A seasoned expert in their strategic craft, the Director is capable of scaling their knowledge and insights across teams and operates as a collaborative leader and thought partner to colleagues and clients alike. This role is a key leadership position on a dedicated team that serves one of our largest media and entertainment AOR relationships. Collectively, this team of strategists and data analysts is responsible for developing briefs, audience strategies, and cultural analyses to drive title- and franchise-level marketing efforts across our client’s broadcast and cable properties.

Responsibilities

• Have a deep understanding of the media & entertainment industry and marketing’s role in engaging audiences across properties.
• Lead a team of strategy managers and analysts, serving as a thought partner, collaborator, and strategic guide from kickoff to completion of key deliverables.
• Guide the team in gathering and analyzing data, cultural trends, and industry insights to uncover meaningful audience behaviors and market opportunities.
• Own the development and stewardship of sharp, strategic narratives anchored in data-driven analysis, deep IP knowledge, and actionable audience insights.
• Confidently lead high-level discussions and presentations with clients and internal teams.
• Build strong client relationships and help grow the account in partnership with VP and account leads.
• Manage multiple projects simultaneously, supporting deliverable execution and team success.

Requirements

• At least 8 years’ experience in a strategy or marketing role, with at least three years of media/entertainment experience.
• A passion for understanding our partners’ needs and becoming their trusted advisor.
• Deep empathy for consumers, our partners and our teammates.
• Self-motivated with a history of high integrity in your work and the ability to develop new strategic thinking, approaches, and deliverables independently.
• Strong interpersonal and written skills.
• Ability to partner with and mentor junior strategists.
• Openness to hybrid working environment (NY team members typically spend 3+ days a week in our Bryant Park office).

Nice-to-haves

• A chronically online 'culture vulture' who loves TV.
• Familiar with the entertainment landscape and understand the mechanics of marketing motions in large media organizations.
• A fearless leader who knows how to shepherd teams to get work done efficiently and with impact.
• An exceptional writer who is capable of crafting narratives based on various industry data sources (Nielsen, MRI-Simmons, 1P client data, social listening, etc.).
• A proactive problem-solver who identifies patterns and raises solutions to continuously make our teams and work better.
• Hands-on in your mentorship approach, capable of both articulating high-level visions and executing within the details of the work.

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave