Director Customer Marketing

About the position

As the Director of Customer Marketing at OneTrust, you will be responsible for developing and leading a comprehensive customer marketing strategy that elevates our successful customers and drives advocacy, engagement, and customer value. You will be a strategic partner to marketing, sales, product, and customer success, ensuring alignment on customer-centric initiatives that support OneTrust's growth objectives. You will own the overall customer marketing vision, leveraging data-driven insights and innovative tools to amplify our brand and cultivate a thriving community of OneTrust advocates.

Responsibilities

• Develop and execute a comprehensive customer marketing strategy aligned with OneTrust’s overall business goals, focusing on driving advocacy, retention, and growth.
• Define and prioritize key customer marketing initiatives, ensuring alignment with sales, product, and customer success strategies.
• Build and maintain relationships with key customer advocates, motivating them to participate in OneTrust marketing activities for mutual benefit.
• Ensure a steady stream of customer stories that can be amplified across all marketing channels, and that field teams can be trained on so that we always lead with stories of customer success and business value.
• Keep OneTrust in top position on sites like G2 and Gartner Peer Insights.
• Manage and lead customer events, including customer advisory boards and user groups, that build engagement with both executive and practitioner audiences.
• Operate a scalable customer reference program that connects prospects with customers who can reassure them about the benefits of joining the OneTrust community.
• Lead a high-performing team as a player/coach, getting the best out of team members while coaching and developing them.
• Find creative ways to measure the impact of customer marketing on our business, and share these with key stakeholders on a regular basis.

Requirements

• 10+ years leading and building customer marketing function and driving measurable impact for B2B SaaS companies.
• Creativity combined with an infectious passion for your craft.
• A grounding in how to balance design with pragmatism, budgets, and business requirements.
• Excellent project management, resource management, and planning skills, with the ability to balance multiple priorities and meet deadlines.
• Impeccable attention to detail, demanding excellence in every deliverable with a mentality of constantly raising the bar.
• Player-coach and team builder who leads by example, and can get the most out of your team while helping them develop and improve over time.
• Outstanding written and oral communication skills; a natural storyteller and creative problem solver; a collaborator with constant curiosity and learning mentality.
• A desire to be part of building something truly amazing.

Benefits

• Comprehensive healthcare coverage.
• Flexible PTO.
• Equity stock options.
• Annual performance bonus opportunities.
• Retirement account support.
• 14+ weeks of paid parental leave.
• Career development opportunities.
• Company-paid privacy certification exam fees.