About the position
Freshworks is seeking a strategic, customer-obsessed Director to lead Executive Customer Advocacy and high touch strategic programs - this is a high-visibility role focused on building deep, trusted relationships with our most senior customer champions. In this role, you’ll design and lead executive engagement programs that turn C-level customers into advocates, advisors, and amplifiers of the Freshworks story. From closed-door roundtables and advisory boards to high-impact speaking opportunities, you’ll architect the motion that transforms executive satisfaction into business influence and growth. Reporting to the Head of Customer Advocacy and Voice of Customer, you’ll work cross-functionally with sales, success, product, and brand teams to spotlight executive voices in the market and embed them across our GTM engine.
Responsibilities
- Define and drive a global strategy to identify, engage, and activate C-level customer advocates.
- Own the development, engagement, and growth strategy for our new Employee Experience (EX) and Customer Experience (CX) Champions.
- Design and operationalize exclusive programs such as Executive Advisory Boards, Innovation Councils, and strategic 1:1 briefings with internal leaders.
- Spotlight executive voices across events, analyst engagements, speaking slots, and digital content.
- Manage executive-level reference requests, customer story development, and speaker placements in alignment with strategic deals and campaigns.
- Collaborate with Sales, Customer Success, Product Marketing, and Comms to identify high-potential executive advocates and create engagement plans tailored to their goals and personas.
- Establish KPIs to track influence on revenue, deal acceleration, retention, and brand perception.
Requirements
- 10+ years of experience in customer marketing, executive programs, or customer advocacy at a global B2B SaaS or enterprise tech company.
- Proven track record of engaging C-suite customers and driving advocacy that leads to revenue growth and market influence.
- Exceptional communicator, comfortable building trust with senior executives and translating their insights into compelling narratives.
- Deep understanding of the customer lifecycle, and where executive engagement can accelerate impact.
- Highly cross-functional; able to navigate complex orgs and drive alignment across sales, success, and marketing.
- Experience with customer reference platforms and CRM tools such as Salesforce, ReferenceEdge, or similar.
- Strategic thinker with strong execution chops.
Benefits
- Multiple options for dental, medical, vision, disability and life insurances.
- Equity + ESPP.
- Flexible PTO.
- Flexible spending.
- Commuter benefits.
- Wellness benefits.
- Adoption and parental leave benefits.
