About the position
Tipalti is seeking a Director, Partner Marketing to lead and scale our global partner marketing strategy across partner ecosystems. This role is pivotal in developing and implementing partner marketing strategies, driving revenue, fostering strong partner relationships, and leading initiatives that fuel Tipalti's growth. Reporting to the VP of Marketing, you will shape the partner marketing function, be responsible for developing and driving co-marketing strategies with partners like system integrators, resellers, and technology providers. You'll work closely with alliances, sales, product, and marketing teams to ensure partner marketing efforts contribute directly to business outcomes. This is a high-impact, strategic role requiring a blend of creativity and analytical skills.
Responsibilities
- Develop annual and quarterly marketing plans that align with Alliance’s sales strategy.
- Establish key metrics and track the performance to optimize outcomes and ensure partner-driven revenue growth.
- Lead, mentor, and develop a team of partner marketing professionals, building an environment of accountability and collaboration.
- Partner with Alliances, Sales, Product, and teams to build and execute marketing plans.
- Execute campaigns to market to and with partners and the broader ecosystem.
- Design, execute, and manage integrated marketing campaigns across digital, events, co-branded content, and other channels.
- Oversee the partner marketing budget and allocate resources to maximize ROI.
Requirements
- 10+ years of experience in partner marketing or business development, preferably in a high-growth B2B SaaS.
- Proven track record of leading and managing partner marketing teams.
- Expertise in global marketing campaigns, partner enablement, and co-marketing strategies.
- Deep understanding of partner ecosystems (e.g., SIs, technology alliances, VARs).
- Deep understanding of the Payments and/or Finance Automation use cases across various industries (e.g., internet marketplaces, creators, adtech, ecommerce, healthcare) is highly desirable.
- Ability to think strategically while focusing on getting things done with actionable marketing plans.
- Strong ability to develop messaging for co-marketing programs and enable the alliance team to drive partner engagement.
- Exceptional relationship management skills, with the ability to influence and collaborate with internal teams and external partners at all levels.
- Strong bias for action & ability to move projects forward efficiently.
- Excellent verbal and written communication skills.
- MBA or advanced degree in marketing, business, or related field.
Benefits
- Hybrid working model that requires you to be in the office on Monday, Tuesday, and Thursday.
- Competitive salary and stock options.
- Matching 401K/RRSP matching.
- Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD.
- 15 days of PTO.
- Free lunch on office days.
- Fresh fruit, snacks & drinks in office.
- Dog friendly office on Thursdays (in Foster City and Vancouver only).
- Phone/internet allowance.
- Regular company-wide social events.
- Multiple ERG groups celebrating our diversity and creating an inclusive culture.
