About the position
Pushpay is seeking a Director of Growth and Retention Marketing to drive customer acquisition and expansion. Reporting to the SVP of Marketing, you'll own our growth and retention marketing strategy, working cross-functionally with Marketing, Sales, Operations and Customer Success teams. You'll launch and optimize demand generation channels, oversee our web team and marketing operations, and support our sales efforts by partnering to deliver high-quality inbound & outbound leads. Join a team of passionate and talented marketers as we work together to strengthen faith communities by connecting our solutions with churches and parishes nationwide. The ideal candidate is a highly-motivated self-starter who balances strategic vision with high-quality execution. You have a strong bias towards action with an ability to ruthlessly prioritize. You're data-obsessed with a strong focus on trackability, measurement and ROI. We need an inspirational player-coach that will lead and work alongside a team of campaign managers, digital marketing specialists, web marketers and marketing automation professionals. Your primary goal is creating pipeline growth, optimizing marketing funnel performance, and driving customer retention and expansion. You should have strong experience executing successful lead generation programs in SaaS companies, with proven ABM expertise. Bonus points for experience with technology companies serving faith leaders, churches or pastors. You're a high-energy, results-oriented collaborator with high EQ who can work across the organization to quickly identify challenges and develop solutions. You have passion for building and leading high-performing teams with a competitive spirit that embraces risk and responds quickly to successes and learnings.
Responsibilities
- Forge strong communications with sales and customer success teams, develop strategic growth and retention marketing plans and campaigns that align to shared revenue and retention goals
- Inspire, lead and develop a high-performing, values-driven team of 10+ marketing professionals distributed across multiple locations
- Own and manage growth marketing budget and reporting of KPIs on marketing activities, effectiveness and business impact
- Continuously improve campaign strategies by collaborating with product marketing and sales leaders to understand and encompass the buyer journey
- Lead and scale our ABM program, developing account-specific strategies and targeted campaigns that drive engagement and conversion
- Provide strategic direction for marketing technology stack and data governance, ensuring alignment with business objectives and compliance standards
- Work with campaign leads on refining strategic marketing plan in support of customer segments
- Be an active member of the Marketing Leadership Team at Pushpay, helping evaluate and recommend strategic tradeoffs for the business across all markets and functions
Requirements
- At least 10 years of demand generation/growth marketing experience
- Prior experience working at a SaaS company
- 3+ years leadership experience building and managing high-performing teams
- Experience developing and executing Account-Based Marketing programs
- BA/BS Degree in Marketing, Business, or equivalent
- Expert in end-to-end campaign development, execution, and measurement
- Proficiency in marketing automation systems (preferably Marketo)
- ABM platform expertise, preferably Demandbase
- Strong organizational skills to effectively manage multiple people and projects with tight deadlines
- Excellent analytical and quantitative skills to interpret data and translate it into actionable insights
- Strong leadership skills with high EQ; passion for building, leading, and coaching high-performing teams
- Customer-centric mindset with ability to build trust-based relationships cross-functionally
- Keen understanding of the B2B marketing funnel, with experience developing campaigns and programs to create, capture and qualify demand throughout the funnel
Nice-to-haves
- Passion for serving faith communities and understanding their unique needs; experience marketing to mission-driven organizations preferred
Benefits
- 100% employer-paid premiums for Medical HDHP Plan, Dental, and Vision for employee
- 70% employer-paid premiums for Medical PPO Plan for employees, and Medical, Dental, and Vision for dependents
- 401K match
- Hybrid work model - 3 days in the office / 2 days remote each week
- 12 paid Company Holidays
- 2 paid Volunteer Time Off days
- 25 days PTO
- Paid parental and adoption leave
