Director, Lead Generation Marketing

About the position

Upgrade is seeking a dynamic and experienced Growth Marketing Director to join our accomplished Marketing team as we launch and expand our lines of business. Based in Atlanta, the ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for SaaS companies, and requires extensive collaboration with product marketing and sales.

Responsibilities

• Develop and execute demand generation initiatives to drive new leads through new and existing paid and unpaid channels
• Grow and nurture a database of leads, increase conversion rates to marketing qualified leads, and improve the size integrity of the overall database of leads
• Develop content targeting both B2C and B2B customers, customer-facing materials, and more
• Execute lead generation campaigns through social media, primarily LinkedIn, and utilize Pardot as a Salesforce-connected communication tool
• Provide support for, and occasionally attend, relevant trade shows

Requirements

• 5-10 years of experience in B2B and B2C lead generation and product marketing
• Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
• Proven experience in managing product launches, determining product-market fit, and collaborating cross-functionally with internal and external stakeholders
• Proactive, collaborative, and adept at simplifying complex concepts
• Proficient in developing a robust messaging hierarchy, effective content strategy, and exceptional copywriting skills
• Experience with Pardot and/or similar marketing communication tools

Benefits

• Competitive salary and stock option plan
• 100% paid coverage of medical, dental and vision insurance
• Flexible PTO
• Competitive 401(k) and RRSP program
• Opportunities for professional growth and development
• Paid parental leave
• Health & wellness initiatives