Director - Loyalty Marketing & Growth

About the position

This position will direct all strategic development, growth planning, marketing and initiative execution for the Frontier Airlines loyalty programs and partnerships including co-branded credit card, discount membership club, GoWild! Pass and other third-party loyalty and marketing partnerships. Additionally, this position will identify insight-driven growth opportunities, in partnership with the Loyalty Analytics team and other key partners, to drive growth of our Loyalty programs, overseeing continuous improvement of the design, launch, and execution of said initiatives. This Director will be responsible for both short-term and longer-term (annual and/or multi-year) planning to achieve aggressive loyalty goals, team leadership, budget and vendor management, as well as staying very current with industry trends, emerging technologies, and competitor initiatives to keep our loyalty program innovative and competitive.

Responsibilities

• Direct team responsible for development, strategic planning, marketing, merchandising, and execution of Frontier's co-brand, paid membership, and other loyalty partnership programs.
• Deep understanding of all internal forecasting and performance analytics as well contractual external forecasting and reporting requirements.
• Support and partnership of all aspects of loyalty program operations including partner connections and system functionality, as well as data structure and access.
• Manage Frontier's tactical marketing strategy to support the development, testing and execution of marketing campaigns for the Frontier Airlines loyalty and partnership programs.
• Oversee co-brand credit card portfolio including leveraging all Frontier and card issuer communication channels for card acquisition/retention messages.
• Build insights-driven longer-term strategies to drive revenue growth for Frontier's Loyalty Products.
• Manage Frontier's in-house paid membership program including strategic development, pricing, marketing, communications, and reporting functions.
• Act as strategic leader and point of contact between Frontier staff and all loyalty partners.
• Design enhancements to all programs, establishes membership and revenue goals.
• Lead the negotiation of all aspects of contract terms for third party loyalty partners.
• Analyze and implement partner promotions, strategic or operational changes and quantify the financial impact to loyalty programs and Frontier as a whole.
• Identify, recommend, and support new marketing channels and opportunities for the credit card and in-house membership programs.
• Utilize third party data platforms and portals from Frontier's partners to access, combine and analyze partner data.
• Explore, develop, and implement internal modeling or third-party programs to optimize marketing initiatives.
• Institute testing processes and reporting to maximize the benefits of all marketing, sales, and distribution efforts.
• Develop modeling and reporting to measure the financial performance of all marketing, distribution, and sales efforts.
• Support Frontier's tactical marketing strategy surrounding the development, testing, and execution of marketing campaigns.
• Act as liaison between other departments for Loyalty development and operations and Marketing Analytics overall.

Requirements

• 10+ years of loyalty marketing experience, with at least 7 years focused experience on direct to consumer, digital marketing.
• Bachelors Degree in Marketing/Finance or related area of study plus a minimum of 7 years relevant experience in loyalty, credit card marketing and customer analytics.
• Demonstrated ability to create and manage partnerships with both internal and external stakeholders.
• Experience with credit card acquisitions and activation marketing program is preferred.
• Experience with membership/loyalty programs is preferred.
• Experience with the development of Consumer databases preferred.
• Must have great attention to detail for copy proofing/editing.
• Exceptional writing and copy-editing experience required.
• Exceptional negotiation and partnership management skills required.
• Experience working with omni-channel marketing teams as well as external marketing and/or brand agencies.

Nice-to-haves

• Knowledge of credit card marketing and frequent flyer program rules and procedures is preferred.

Benefits

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a 'Dress for your Day' business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
• The HOPE League, Frontier Airlines' non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.