About the position
The Global Marketing Team at Interval International is on an exciting, multi-year journey to transform how we connect with our members. We’re reimagining the way we engage, communicate, and bring value to our global community, with a strong focus on accelerating our marketing strategies and tools. Global Marketing seeks forward-thinkers who see the potential to shape the future member engagement. If you’re passionate about innovative marketing, committed to understanding our members’ evolving needs, and ready to make a lasting impact, you’ll find a dynamic, growth-focused environment here. Join us as we redefine what’s possible in our industry. This position is with Interval International, Inc., an operating business of Marriott Vacations Worldwide Corporation (“MVW” or “the Company”). Marriott Vacations Worldwide (MVW) is a leading global vacation company that offers vacation ownership, exchange, rental and resort and property management, along with related businesses, products, and services. The Company has over 120 vacation ownership resorts and approximately 700,000 owner families in a diverse portfolio that includes some of the most iconic vacation ownership brands.
Responsibilities
- Manages marketing technology, digital platforms, and asset management including determination of technology requirements, tool evaluations, system and process automation and optimization.
- Adapts new techniques and emerging technologies to support strategy execution, positioning Interval as leader in innovation, driving business strategies and stronger, more efficient executions.
- Manages the innovation agenda and processes creating ongoing opportunities to inspire new thinking and implementing test and learn plans to scale new technology and marketing advances.
- Manages external marketing agency and vendor ecosystem management relationships and internal partnerships with MVW’s Brand and Digital Centers of Expertise (COEs).
- Identifies marketing campaign Key Performance Indicators (KPIs) and tracks data, analytics to measure campaign success and impacts on collaboration with Customer Strategy and Marketing Operations team.
- Partners with cross-functional teams to apply consistent data-driven marketing measures and optimization along the customer experience journey.
- Manages team to translate data insights into marketing strategy recommendations, enhancing personalization of content and user experience, conversion of leads through automated journeys, enhancements of personas, and identifying and helping to remove barriers to conversion.
- Manages development of Marketing organization processes that both simplify and accelerate the work of the marketing organization and increases speed to market.
- Develops and manages workflows and processes across teams and channels to ensure operational efficiencies and activities alignment.
- Develops and manages detailed development and deployment schedules, identifying areas for improvement.
- Plans for resources required to achievement of functional goals in collaboration with cross-functional leaders to manage resources in an efficient manner.
- Orchestrates marketing teams to adapt to changing circumstances to collaborate effectively and efficiently push work across the finish line.
- Performs other reasonable job duties as requested.
- Develops operating plans and workable business processes for own department in alignment with function strategy.
- Manages larger business processes and/or projects, setting priorities and measurable objectives, monitoring and reporting on the process, progress, and results.
- Typically influences work of cross-functional to extended team.
- Responds to, solves, and makes decisions on business requests that have broader department impact and/or moderate risk.
- Presents alternative solutions to business issues by leveraging the broader organization.
- Works to enhance the organization’s capabilities through effective staffing and development of others.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related discipline or equivalent work experience.
- At least 10 years of progressive experience managing a company’s marketing technology and operations.
- At least 3 years managing team.
- Experience in Hotel Management, Vacation Ownership, Hospitality preferred.
- Experience in a matrixed structured organization preferred.
Nice-to-haves
- Strategic mindset with an ability to make difficult decisions.
- Leadership, management, and communication skills creating a work environment where associates are empowered and aligned action or purpose.
- Skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring.
- Ability to proactively influence and shape the thinking of senior leaders that drives the right type of decision making to garner positive business results.
- Knowledge of marketing resources policies, practices, and procedures.
- Facilitation, oral presentation, and training skills.
- Strong written and verbal communications skills.
- Skilled in decision-making and conflict resolution in a fast paced, continuously changing, customer focused environment.
- Passion for strategic involvement in the creation and execution of departmental and company-wide goals and objectives.
- Knowledge of marketing trends and practices within the industry.
- Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks.
- Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders.
- Understands how to manage in a culturally diverse work environment.
- Experience with Qualtrics, Business Objects or similar, Adobe Analytics and Adobe Campaign preferred.
- Computer literacy on Microsoft Office products, e.g., Excel, Word, PowerPoint, Teams, etc.
