Director, Marketing

About the position

The strategic and results-driven Director, Marketing will lead the planning, development, and execution of marketing initiatives across our diverse real estate portfolio. Reporting directly to the SVP of Marketing & Communications, the Marketing Director plays a key leadership role in shaping the company's brand presence, supporting business development, and enhancing engagement with tenants, partners, consumers and the broader community. This position requires a hands-on leader with a strong understanding of integrated marketing, brand strategy, and digital media.

Responsibilities

• Identify proactive opportunities within assigned portfolio of key operating properties, developments, business development initiatives and corporate brand initiatives.
• Develop and implement multi-channel marketing strategies aligned with business objectives.
• Maintain and evolve Brandywine's brand identity, ensuring consistency and relevance across all materials, platforms, and experiences.
• Lead creative direction for marketing collateral, presentations, and digital assets with internal and external creative teams.
• Oversee digital strategy including website management, SEO/SEM, paid campaigns, social media, and email marketing.
• Guide the development of compelling content (video, blog, newsletters, etc.) to promote brand awareness and thought leadership.
• Collaborate with leasing on listings management.
• Strategically plan and execute events such as property unveilings, tenant activations, and community initiatives.
• Ensure events reflect the brand and support stakeholder objectives.
• Establish KPIs and use data to evaluate the effectiveness of campaigns and tactics.
• Regularly report marketing impact and insights to the SVP and other senior stakeholders.
• Foster a high-performance, collaborative marketing culture.
• Manage relationships with agencies, consultants, and creative vendors.
• Develop internal talent, including one direct report.
• Collaborate with communications colleagues.
• Partner with internal teams (Leasing, Development, Asset Management) in internal and external initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree a plus.
• 10+ years of progressive experience in marketing. Experience in commercial real estate, architecture, construction, or related industries a bonus.
• Proven leadership skills and experience managing people and projects.
• Expertise in brand strategy, digital marketing, and campaign execution.
• Strong communication, organizational, and analytical skills. Comfortable with project management tools like Monday.com.
• Proficiency in marketing platforms such as Google Analytics, WordPress, Hubspot, and Adobe Creative Suite.